ASB MAGAZINE: Boardriders has announced the appointment of Nicolas Foulet to the position of EMEA President, where he will lead operations and brand portfolio development in the region. Greg Healy, who was combining the position of President for the EMEA and APAC regions, will now focus solely on Asia. The appointment comes at a pivotal time for Boardriders, with Arne Arens, a former VF Corp executive who led the North Face brand, taking over as CEO earlier this year. Foulet will operate from Saint-Jean-de-Luz, Boardriders’ hub in Europe.
Following Arens appointment, he wanted to appoint a dedicated manager for EMEA with a profound knowledge of the company and its markets. With over 20 years at the heart of the Boardriders culture, Foulet is a passionate surfer and skier, has spent 20 years in key positions within the company, rising through the ranks at the European and global level.
Prior to taking over as Global Chief Information Officer, he was Global Director of E-commerce and Digital Marketing. He also held the positions of Marketing Director Europe and Managing Director Europe of the technical division (eyewear, watches and surf and mountain equipment) for Quiksilver.
In a statement, Nicolas Foulet said: “Over the past few years, the group has built up a unique strength in the action sports and outdoor market by bringing together iconic brands without compromising their authenticity. Our mission today is to bring the full potential of our brands to life in the European market, in a dynamic environment in which our boardsports and outdoors activities are highly popular.
“Our objective is also to accelerate the evolution of our model in the light of current transitions: digital, operational and environmental.”