ASB MAGAZINE: Fox Sports Australia and the World Surf League (WSL) announced that they will continue their partnership in 2022 with a new look deal that will see the broadcaster get behind professional surfing more than ever before. Fox Sports will heavily promote the WSL and its Tours and Competitions via group-wide campaigns across all channels, major sports cross-promotion, integration into FS weekly programming, including shows like ‘The Back Page’ along with producing and broadcasting a 2022 WSL Championship Tour preview show to coincide with the season launch.
“WSL is thrilled to continue our strong and successful relationship with Fox Sports here in Australia,” said WSL Asia Pacific GM Andrew Stark. “With the introduction of the Rip Curl WSL Finals, 2021 was one of the most watched seasons in WSL history. With the resumption of a full season schedule along with the return of fan favourite events in Tahiti, Indonesia and Hawaii, 2022 is set to be the biggest season in the league’s history. Having Fox Sports partner with WSL once again is so exciting and to see our agreement continue to expand says a lot about the strength of our partnership.”
Along with the live CT events and hour-long event wraps for each tour stop, Fox Sports will also be broadcasting both Australian Challenger Series events live with international CS events being broadcast when scheduling permits. Each CS event will also have an hour-long recap show played at the end of each event window. This, along with a week-long pop up WSL channel takeover of a Fox Sports channel to coincide with the Season launching the 2022 season will see Fox Sports broadcast over 1100 hours of WSL content, more than any other year in this 13 year partnership.
Foxtel Group Head of Content Acquisitions – Sport, Adam Howarth said: “We’re proud to continue our long-term partnership with the World Surf League which will ensure our 2.4 million subscriber base has access to watch the best surfing action in the world. Being able to showcase more hours than ever before on our platforms also reinforces our commitment to the sport and its passionate fanbase.”
All events that won’t fit the Fox Sports schedule will be streamed live and on demand on Kayo. The first event of the 2022 WSL Championship Tour, the Billabong Pro Pipeline, will commence on January 29, 2022.
Be sure to tune in on Fox Sports and Kayo and keep an eye out for the pop-up surfing channel and season preview show to be played in late January.
For more information, please visit WorldSurfLeague.com.
VIA PRESS RELEASE
