BRAND NEWS Archives

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SMITH AUSTRALIA WELCOMES MOLLY PICKLUM TO SURF TEAM

Posted on September 22, 2021September 22, 2021
byEditor

ASB MAGAZINE: – Smith Optics, a global leading eyewear and headwear protection brand for over 56 years recently announced their new Australian subsidiary, SMITH Australia. Today the company announced the…

RYD LAUNCHES NEW SURF SCHOOL PROGRAMME

Posted on September 21, 2021
byEditor

ASB MAGAZINE: RYD the surf accessories and softboard brand recently launched its new surf school programme, just in time for the southern hemisphere Spring. While producing softboards for the surf…

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MACHADO & MEADOR COLLAB WITH WSL X IKEA COLLECTION

Posted on September 20, 2021September 21, 2021
byEditor

ASB MAGAZINE: IKEA and World Surf League revealed a first glimpse of the new collection by Rob Machado and Kassia Meador called ‘KÅSEBERGA’ . In partnership with World Surf League (WSL),…

BEHIND THE SCENES OF RIP CURL’S INTERACTIVE BIKINI FIT GUIDE

Posted on September 20, 2021September 20, 2021
byEditor

ASB MAGAZINE: In June 2020 Rip Curl released the first-ever Interactive Bikini Fit Guide. Shot on the women behind the brand, the guide is designed to offer a whole new shopping…

FCS RELEASE THE MICK FANNING TWIN FIN

Posted on September 18, 2021September 18, 2021
byEditor

ASB MAGAZINE: Drawing from their award winning H4 fin project, @fcs_surf worked with team rider Mick Fanning to apply the state-of-the-art template and foil profiles to a new twin fin…

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SMITH ESTABLISHES BRAND-OWNED AUSTRALIAN SUBSIDIARY

Posted on September 17, 2021September 17, 2021
byEditor

ASB MAGAZINE: Following a successful partnership with Byron-based distributor Seabreeze OZ for over two decades, SMITH announced the expansion of the global eyewear and helmet brand across Asia-Pacific with the…

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LAYNE BEACHLEY JOINS THE URBNSURF BOARD

Posted on September 14, 2021September 14, 2021
byEditor

ASB MAGAZINE: URBNSURF has appointed seven-time world champion and current Chair of Surfing Australia, Layne Beachley AO, and former CEO of Impact Investing Pty Ltd, an Australian company acquired by…

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THE LEISURE COLLECTIVE LAUNCH NEW EYEWEAR BRAND

Posted on September 13, 2021September 13, 2021
byEditor

ASB MAGAZINE: The Leisure Collective launched a new eyewear brand to the Australian market this week. Sito shades has a fashion focus with ties to music and a fun-loving lifestyle…

A NEW WAVE OF DRINKS TIPPED TO HELP THE GREAT BARRIER REEF

Posted on September 7, 2021September 7, 2021
byEditor

ASB MAGAZINE: Reeftip Drinks Co. a new kind of Aussie drinks brand with a twist. Launching nationwide this week the brand is championing the drink wise movement as well as…

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INDIES TRADER LAUNCHES APPAREL DIVISION

Posted on September 2, 2021September 2, 2021
byEditor

ASB MAGAZINE: Iconic surf charter company Indies Trader recently announced the global launch of its apparel division via a timepiece collaboration with watch-maker The Sacred Crafts. Set for release 4th quarter…

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CREATURES LATEST HARDWARE RANGE HITS STORES

Posted on September 2, 2021
byEditor

ASB MAGAZINE: Creatures of Leisure have released their 2022 collection. The range continues Creatures’ tradition of quality and innovation. Headlining the release is a brand-new series of mid-length board covers,…

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REFUSE TO COMPLY – A GLOBE X MONSTER CHILDREN COLLAB

Posted on August 27, 2021August 27, 2021
byEditor

ASB MAGAZINE: Globe announced a new collaboration with the creative minds of Monster Children – ‘Refuse to Comply’. This is the latest in a series of shared projects that sees…

SMITH AUSTRALIA WELCOMES MOLLY PICKLUM TO SURF TEAM

RYD LAUNCHES NEW SURF SCHOOL PROGRAMME

MACHADO & MEADOR COLLAB WITH WSL X IKEA COLLECTION

BEHIND THE SCENES OF RIP CURL’S INTERACTIVE BIKINI FIT GUIDE

FCS RELEASE THE MICK FANNING TWIN FIN

SMITH ESTABLISHES BRAND-OWNED AUSTRALIAN SUBSIDIARY

LAYNE BEACHLEY JOINS THE URBNSURF BOARD

THE LEISURE COLLECTIVE LAUNCH NEW EYEWEAR BRAND

A NEW WAVE OF DRINKS TIPPED TO HELP THE GREAT BARRIER REEF

INDIES TRADER LAUNCHES APPAREL DIVISION

CREATURES LATEST HARDWARE RANGE HITS STORES

REFUSE TO COMPLY – A GLOBE X MONSTER CHILDREN COLLAB

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