BRAND NEWS Archives

BLUESTAR ALLIANCE ON HURLEY ACQUISTION

Posted on February 8, 2020
byASB

ASB MAGAZINE: Bluestar Alliance (BSA) has made its first public statement since acquiring Hurley on 29 October and amid widespread surf media attention surrounding it’s high profile surf team. According to (BSA)…

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GSI GOES WITH PLASTIC FREE PACKAGING

Posted on February 7, 2020February 11, 2020
byASB

ASB MAGAZINE: Over the past 12 months Global Surf Industries (GSI) has been working on a program to eliminate all single use plastics from their surfboard and stand up paddleboard…

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BRAD BRICKNELL TO LAUNCH RYD (AUSTRALIA) SIGNS ON AS GLOBAL BRAND DIRECTOR.

Posted on February 6, 2020February 6, 2020
byASB

ASB MAGAZINE: RYD the gear and accessories brand, launched in 2014 with roots in Cape Town (South Africa) has their eyes set on Australia, announcing that Brad Brickell has officially…

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MAMBO ANNOUNCES ‘LIFESTYLE’ PARTNERSHIP WITH URBNSURF

Posted on February 4, 2020
byASB

ASB MAGAZINE: Mambo has announced a new surf lifestyle partnership with Australia’s first surf park, URBNSURF Melbourne. Mambo’s opportunity to celebrate 35 years of influencing Australian generations and connection with…

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THE STATE OF BRAND MANAGEMENT TODAY

Posted on February 1, 2020February 1, 2020
byASB

The State of Brand Management: How the world’s most popular brands did it and what the new crew is aiming for in today’s market. Hear from an eclectic mix…

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MATUSE RELAUNCH IN OCEANIA & SIGN JOSH KERR.

Posted on February 1, 2020
byASB

ASB MAGAZINE: Matuse Wetsuits is proud to announce their partnership with Chris Burke of The Design Collective agency for the management and distribution into the Oceania territories of Australia, New…

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VOLCOM & THRASHER – FIRE RELIEF ULLADULLA DEMO

Posted on January 31, 2020January 31, 2020
byASB

ASB MAGAZINE: This week Volcom Oz loaded the Van with some of the world’s biggest names in Skateboarding and headed to Ulladulla Skate Park to bring some much needed love…

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AN UPDATE ON BOARDRIDERS BUSHFIRE RELIEF FUNDING

Posted on January 30, 2020
byASB

ASB MAGAZINE: Boardriders, Inc. recently announced that it would donate 100% of all profits earned from its Australian e- commerce sites over the January 11-12 weekend to Australia bushfire relief efforts.…

SISSTREVOLUTION SIGNS LAKEY PETERSON & ANNOUNCES NEW SALES REP

Posted on January 30, 2020February 3, 2020
byASB

ASB MAGAZINE: Sisstrevolution has announced the signing of 2020 World Title contender and current WSL ranked world number three, Lakey Peterson (USA) almost 12 months since launching the brand in…

HAYDENSHAPES RELEASE ‘FUTURE FLEX’ UPCYCLED CLOTH

Posted on January 29, 2020January 31, 2020
byASB

ASB MAGAZINE: A few months ago Hayden Cox started playing with a few ideas around upcycling surfboard manufacturing waste back into new materials or components. Working with Colan Australia – the…

WATCH: DANIELLE CLAYTON – WITH THE FLOW

Posted on January 27, 2020
byASB

ASB TV: Part 2 of ASBMAG’s Women In Business series with Danielle Clayton of Salt Gypsy and Caz Ridings Emge @soularchmedia For the full story hit SUBSCRIBE to get Issue#89 …

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BREAKING: NEW DISTRIBUTION PARTNER FOR HURLEY AUSTRALIA & NZ

Posted on January 23, 2020January 23, 2020
byASB

ASB MAGAZINE: Conquest Sports, the licensee for the Converse brand in Australia and New Zealand, sign joint venture partnership with Blue Star Alliance LLC (USA) to distribute the Hurley Brand…

BLUESTAR ALLIANCE ON HURLEY ACQUISTION

GSI GOES WITH PLASTIC FREE PACKAGING

BRAD BRICKNELL TO LAUNCH RYD (AUSTRALIA) SIGNS ON AS GLOBAL BRAND DIRECTOR.

MAMBO ANNOUNCES ‘LIFESTYLE’ PARTNERSHIP WITH URBNSURF

THE STATE OF BRAND MANAGEMENT TODAY

MATUSE RELAUNCH IN OCEANIA & SIGN JOSH KERR.

VOLCOM & THRASHER – FIRE RELIEF ULLADULLA DEMO

AN UPDATE ON BOARDRIDERS BUSHFIRE RELIEF FUNDING

SISSTREVOLUTION SIGNS LAKEY PETERSON & ANNOUNCES NEW SALES REP

HAYDENSHAPES RELEASE ‘FUTURE FLEX’ UPCYCLED CLOTH

WATCH: DANIELLE CLAYTON – WITH THE FLOW

BREAKING: NEW DISTRIBUTION PARTNER FOR HURLEY AUSTRALIA & NZ

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