ANIMAL IS COMING TO TRANSITION SURF & SKATE
ASB MAGAZINE: Transition Surf in Victor Harbor, South Australia announced that Animal clothing from the UK is coming to Australia, with Transition Surf being appointed the agent for the brand…
HOW DID THE MERGER OF BOARDRIDERS & BILLABONG HAPPEN SO QUIK? By Julian Blanchard.
On December 1st 2017, Billabong International confirmed that it had received a confidential, indicative and non-binding proposal from Boardriders, Inc. to acquire all of the shares in Billabong, at a…
WATCH📺 THE VAN’S BMX PRO CUP SERIES SYDNEY
ASB MAGAZINE: Watch as the first Vans BMX Pro Cup Series stop goes down at Five Dock Skatepark in Sydney, Australia. The Vans BMX Pro Cup series debuted in 2017 as…
VOLCOM ACHIEVES FAIR LABOR ASSOCIATION ACCREDITATION
ASB MAGAZINE: In February of 2018, after years of being an ‘affiliate’ brand, Volcom was officially voted in by the Fair Labor Association (FLA) as an accredited ‘member;’ an achievement…
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BOARDRIDERS COMPLETES BILLABONG ACQUISITION
ASB MAGAZINE: On schedule, today the 24th April Boardriders, Inc. has completed the acquisition of Billabong International Limited. It’s a major milestone for our industry as the combination of these…
ACTIONWATCH USA PANEL HIGHLIGHTS & TAKEWAYS
The +6% overall sales growth for March 2018 represents the second consecutive month with positive YoY sales performance within the last 12 months, pushing Q1 2018 into positive growth territory with…
THREE AUSTRALIANS NAMED IN BOARDRIDERS GLOBAL LEADERSHIP TEAM
ASB MAGAZINE: Boardriders Inc. today announced the leadership team that will guide the Company’s growth across the globe. Dave Tanner, Chief Executive Officer of Boardriders, said the following appointments…
RIP CURL IMPROVES SCORE IN THE 2018 ETHICAL FASHION REPORT✌️
ASB MAGAZINE: Each year the Baptist World Aid Foundation research and publish a globally recognised Ethical Fashion Report. This report gives consumers the power to make informed and ethical choices…
BEHIND THE BRAND: DEUS EX MACHINA
ASB MAGAZINE: In the next installment of ‘Behind The Brand’ Surfstitch -The Lens have put together handcrafted episodes connecting you with the cultures, processes, creative spaces and key individuals behind your…
ASB📺TV: WATCH THE LKI BRAND STORY
📹 Courtesy LKI. Jason Daniel the Founder of LKI talks about his story and the vision of the LKI Brand and moving forward to the future. The LKI brand has gone…
CHECK OUT📺: REEF’S #BEACHFREELY🐳CAMPAIGN
ASB MAGAZINE: Since 1984, Reef has been encouraging people around the world to embrace the fun, freedom and spirit of the beach. Reef are bringing that spirit to life through a…
GLOBE ROLLS WITH SESAME STREET
ASB MAGAZINE: Sesame Street’s most beloved characters are now featured on Globe premium skateboards: Cookie Monster, Oscar the Grouch, Bert and Ernie and Count von Count, Big Bird and Elmo. All…
MODOM & DHD PARTNER ON DISTRIBUTION DEAL
ASB MAGAZINE: Modom Surf (Modom) and DHD Surf (DHD) have announced the formation of a partnership to develop and produce surf hardware. Both DHD and Modom identified strengths in each…
TAKE A LOOK 👀 AT DRAGON’S 🐉 NEW TORQUAY LAIR*
ASB MAGAZINE: After more than 14 years at their Baines Crescent address, leading eyewear manufacturer Dragon Alliance has moved its South Pacific operation to a new premise located in the recently established Surf…
BILLABONG LAB COLLECTION FEATURING ANDY WARHOL x JEAN-MICHEL BASQUIAT
ASB MAGAZINE: Billabong LAB announced their latest collection featuring the collaborative works of Andy Warhol and Jean-Michel Basquiat. “Warhol x Basquiat x Billabong is a delightfully unpredictable ménage à trois…
WSL AND HURLEY ANNOUNCE UNIQUE PARTNERSHIP IN 2018
ASB MAGAZINE: The World Surf League (WSL) and Hurley have announced a new partnership for the 2018 WSL Championship Tour, collaborating on five of the 11 scheduled events to help…
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STACEY + PERISCOPE: PARTNER FOR GROWTH
ASB MAGAZINE: PeriscoPe e-Commerce, the specialist e-Commerce services agency founded in late 2017 by a group of Australia’s most experienced experts in the field, has been appointed to work with…
O’NEILL PARENT CO ADOPTS CUSTOMER-CENTRIC MARKETING
ASB MAGAZINE: Emarsys, the largest independent marketing platform company in the world, announces that La Jolla Group, a leading global active-lifestyle apparel company, plans to personalise and enhance its overall customer…
BILLABONG SHAREHOLDERS APPROVE INCREASED OFFER FROM BOARDRIDERS
ASB MAGAZINE: Billabong International Limited has announced that at the Scheme Meeting held today, Billabong shareholders approved the scheme of arrangement under which Boardriders, Inc. will acquire all of the shares…
ELECTRIC AND JOHN FLORENCE PARTNER FOR A BRIGHT FUTURE
ASB MAGAZINE: Electric has announced a new partnership with 2x current WSL World Champion, John John Florence. As a partner in the Electric business, John will be working with Electric on…
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Boardriders Reaffirms Billabong Acquisition is Best Value for Shareholders
ASB MAGAZINE: Boardriders Inc., reaffirmed that its proposed acquisition of Billabong International is in the best interest of all shareholders. Today’s announcement comes ahead of a shareholder vote scheduled to…
OAKLEY – BEHIND THE BRAND
Bought to you by THE LENS at SurfStitch: Join OAKLEY for the next installment of Behind The Brand – handcrafted episodes connecting you with the cultures, processes, creative spaces and…
NEV HYMAN JOINS SURF LAKES ADVISORY BOARD
ASB MAGAZINE: Surf Lakes Holdings Ltd, the company behind the construction of Australia’s first full-scale wave lake in Central QLD, is proud to announce that global surf industry legend, Nev…
Sharkbanz Brings Distribution to APAC Territories In-House
ASB MAGAZINE: Sharkbanz (Mano LLC), wearable shark deterrent is now managing all sales and partnerships in Australia and Asia Pacific territories in-house. The move means that pre-existing and new AU…
ELECTRIC HOME COMING x CRAIG ANDERSON RELEASE
ASB MAGAZINE: Electric officially celebrated a return to it’s spiritual home in Byron Bay on Friday 9th of March. Featuring The Gooch Palms, free flowing Corona’s, skate mini-ramp and food…