PROFESSIONAL EDITION
BUELL SURF LANDS NEW AUSTRALIAN DISTRIBUTION
For the uninitiated Buell Wetsuits shot to fame with team rider Jamie O’Brien’s ‘Who Is JOB’ YouTube channel that regularly reaches over 2 million views. But rather than…
PATAGONIA WANT YOU TO VOTE THE ASSHOLES OUT.
ASB MAGAZINE: As a US-headquartered global business and in support of their mission statement – “We’re in business to save out home planet” – Patagonia looks to inspire voters to elect…
BOOST MOBILE CELEBRATES 20 YEARS OF TELCO DISRUPTION
ASB MAGAZINE: – Boost Mobile has today kicked off its 20th Anniversary celebrations as the world’s largest youth-focused telco brand. A homegrown brand that has experienced sustained success in Australia, Boost Mobile has grown…
THE DAUGHTERS OF DOOM – What’s Driving The Female Skate Boom?
Newcastles Poppy Starr Olsen (20) @poppystarr and Mansfield (VIC) Hayley Wilson (18) @hayleykwilson, are two names you’ve probably never heard of unless you are emersed in the skateboarding scene, where Hayley and…
BUGS BOARDS TO BOLSTER NUDIE SURFGROMS PROGRAM
ASB MAGAZINE: Surfing Australia is proud to announce former World Champion Wayne ‘Rabbit’ Bartholomew’s softboard brand ‘Bugs Softboards’ as the official Surfboard Partner of the nudie SurfGroms Program for the next…
SEAFOLLY NAMES NEW CEO
ASB MAGAZINE: Brendan Santamaria has been appointed as Seafolly’s new CEO. Santamaria has been earmarked to fix, reset and grow Seafolly, paving the way to recovery through the challenging COVID-19 retail…
THRILLS FOCUSES ON SUSTAINABILITY FOR NEW COLLECTION
ASB MAGAZINE: Byron Bay based THRILLS has furthered their sustainability commitments by proudly unveiling their latest collection, featuring Hemp and Organic Cotton. Expanding globally to the US and Japan this…
OUTERKNOWN IS DITCHING PLASTIC FOR PAPER
According to Outerknown over 8 million metric tons of plastic enter the ocean every year. If you’ve traveled to a developing part of the world and seen rivers clogged and…
3DFINS WIN AUSTRALIAN GOOD DESIGN AWARD
ASB MAGAZINE: Burleigh Heads based 3DFINS has picked up a 2020 Australian Good Design Award (Sport and Lifestyle) for their soon the be released ‘soft’ fin. The brief was to create…
BILLABONG WOMEN’S HOME SERIES: PACHA LIGHT
ASB MAGAZINE: Billabong Women’s “Home” series takes us all around the world, and is a deeper dive into the unique stories each surfer has to tell—celebrating their families, cultures, and…
ROB’S MACHADO’S GOT A NEW FIN
Says California’s coolest cat, Rob Machado on his new FCS x Firewire fin… “I was on this keel kick with Go Fish keels a couple years ago, then recently…
SURF LAKES WAVES ROLL ON
ASB MAGAZINE: Over the past two weeks, the waves have been pumping at the Surf Lakes R&D facility in Yeppoon. According to the team, the days of testing were a…