ASB MAGAZINE: Surfing Australia has launched the newest season of Woolworths SurfGroms, including a significant  new investment from Woolworths, ensuring more young Aussies can live healthier lifestyles through surfing. Nearly 50 Surf Schools will deliver Woolworths SurfGroms programs this year, offering youngsters aged 5 – 12 years old the opportunity to learn to surf while developing strong ocean awareness and beach safety skills.


Woolworths Head of Community & Sponsorships Sarah De La Mare said: “We take great pride in supporting junior surfing across Australia, and Woolworths SurfGroms is a great way for young athletes to develop their surfing ability; from when they first hit the ocean through to the championship leagues.


“There’s a natural connection between young athletes, the food they eat and performing at their best, and we look forward to encouraging Groms on their surfing pathway; picking fresh and playing fresh by choosing a healthy and active lifestyle.”

Soli Bailey, Pro Surfer and Woolworths SurfGroms Ambassador said: “Surfing is a great way to stay active – it’s fun and doesn’t feel like exercise! I remember riding my first wave and the sense of accomplishment that came with it. It is awesome that Woolworths SurfGroms will help Aussie kids have these same experiences, and how fresh food can help them become better surfers.”


Since the program was launched in October 2011, more than 80,000 Australian children have experienced the thrill of surfing for the first time. Registrations for the latest events are now open, just in time for summer.


Surfing Australia CEO Chris Mater said: “It’s always exciting to launch a new season of any of our programs and events, but with Woolworths now boosting its investment to help Aussie kids learn how to surf, this year’s SurfGroms program has a special feel to it.


“We can’t wait to get as many 5-12-year-olds through Woolworths SurfGroms over summer and into 2022 as possible because we know it makes fresh, fitter, fun groms!”


All children who enter the program also receive a Rip Curl poncho towel.


Woolworths SurfGroms programs are available through the Surfing Australia Surf Schools Network with nearly 50 delivery partners around the country. Parents can register their children through the website – – which will provide contact details for their closest delivery centre.


The Woolworths SurfGroms program is backed by major naming sponsor Woolworths along with presenting partner Rip Curl, Hyundai, Bugs Softboards, 2XP® SPF 50+, Feducian, Cool Cabanas, Surfing Australia and Sport Australia.


NOTE: Due to the ongoing COVID-19 pandemic and Surfing Australia’s commitment to comply with all State and Federal health regulations, series dates are subject to change at any time.