PROFESSIONAL EDITION
BRAD BRICKNELL ON LAUNCHING RYD BRAND DURING A GLOBAL PANDEMIC!
ASB MAGAZINE: As we reported earlier this year, RYD the gear and accessories brand, started in 2014 with roots in Cape Town (South Africa) has launched here in Australia, announcing…
O’NEILL – GRAPHIC DESIGNER/MARKETING COORDINATOR
Reports to: O’Neill ONSP Regional Marketing Director O’Neill, the original surf brand founded in 1952, continues to be the world’s leading surf wetsuit, boardshort and lycra supplier. We pride…
PATAGONIA – BLACK FRIDAY BUY LESS, DEMAND MORE
ASB MAGAZINE: As with previous years, Patagonia is not going on sale this Black Friday nor Cyber Monday next week. Instead the company is releasing a number of stories and clips, which stress that everything we make has…
CHANNEL ISLANDS SURFBOARDS’ REGAIN OWNERSHIP OF COMPANY
ASB MAGAZINE: Burton Snowboards has agreed to terms for the sale of Channel Islands Surfboards brand to CI Surfboards LLC, which is led by Britt Merrick and comprised of senior…
SYDNEY-SIDERS TO GET THEIR FIRST WAVE POOL
ASB MAGAZINE: Here’s a first glimpse of Wisemans Surf Lodge, located just 60-minutes drive from North Sydney, on the banks of the Hawkesbury River at Wisemans Ferry. According to developers, world-class…
WHY DO AUSTRALIAN’S CELEBRATE BLACK FRIDAY?
ASB MAGAZINE: Black Friday is the name given to the shopping day after Thanksgiving in the USA. It’s a curious retail phenomenon that’s reached its way across the Pacific and taken a…
NATIONAL HIGH-PERFORMANCE DIRECTOR
SURFING AUSTRALIA BACKGROUND Surfing Australia (SA) is a National Sporting Organisation (NSO) that was formed in 1963 to establish, guide and promote the development of surfing in Australia. SA is…
PARIS TRUCK CO. IS BLACKING OUT BLACK FRIDAY
ASB MAGAZINE: Paris Truck Co. is blacking out and closing their online shop Friday, November 27th through Sunday, November 29th. In a statement, the company says that board shops built…
DRAGON ALLIANCE AUSTRALIA & NEW ZEALAND LAUNCH PARTNERSHIP WITH ENDVR APP
ASB MAGAZINE: -Dragon has launched a partnership with ENDVR for the upcoming summer. ENDVR is a sales-boosting app for brands and retailers, aiming to give front line employees the tools…
OCTOBER 2020 US SALES UP +19%
ACTIONWATCH: In October ‘20 overall sales on the US ActionWatch panel experienced robust +19% growth compared to October ‘19. In addition to hardgoods and wetsuits continuing to sell at a record……
WSL & SEVEN NETWORK CONTINUE IN 2021
ASB MAGAZINE: The World Surf League (WSL) announced that it will continue its partnership with the Seven Network through 2021. Seven will continue to broadcast WSL’s live contests and highlights…
SURFSTITCH NEW CAMPAIGN- LIVE OFFLINE, SHOP ONLINE
ASB MAGAZINE: SurfStitch has released new brand campaigns for Summer 2020. The new TVC and digital campaign encourages customers to ‘live offline, shop online’ with a light-hearted narrative which showcases escaping ‘the…