PROFESSIONAL EDITION
YETI’S WILD WATEGO’S WEEKEND
YETI Australia was the official sponsor for the Watego’s Wizards Longboard Surf Competition for the Blokes, Mermaids & 55+ year old’s, held recently at sunny Byron Bay. The weekend kicked…
VF NAMED ONE OF THE 2020 WORLD’S MOST ETHICAL COMPANIES
ASB MAGAZINE: VF Corporation has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2020 World’s Most Ethical Companies.…
SURF LAKES & APP CORPORATION ANNOUNCE STRATEGIC PARTNERSHIP
ASB MAGAZINE: Surf Lakes Holding Ltd, owner of the 5 Waves prototype concentric wave machine in Yeppoon, Queensland, have signed a global Strategic Project Delivery agreement with national property and…
SURF ‘N TURF SOUTH COAST BUSHFIRE APPEAL
ASB MAGAZINE: On Saturday 21st March, Sussex Inlet will be welcoming over 120 competitors to compete in the Surf N Turf Bushfire Appeal Charity event. The event will see 32 teams…
MAMBO X URBNSURF LAUNCH PARTY
ASB MAGAZINE: Mambo recently celebrated its ‘Lifestyle’ partnership with URBNSURF, Australia’s first wave park located in Melbourne. The sunset surf session included invited guests, DJ’s, drinks and catering from Woofys as well…
BLUESTAR ALLIANCE ON HURLEY ACQUISTION
ASB MAGAZINE: Bluestar Alliance (BSA) has made its first public statement since acquiring Hurley on 29 October and amid widespread surf media attention surrounding it’s high profile surf team. According to (BSA)…
GSI GOES WITH PLASTIC FREE PACKAGING
ASB MAGAZINE: Over the past 12 months Global Surf Industries (GSI) has been working on a program to eliminate all single use plastics from their surfboard and stand up paddleboard…
BRAD BRICKNELL TO LAUNCH RYD (AUSTRALIA) SIGNS ON AS GLOBAL BRAND DIRECTOR.
ASB MAGAZINE: RYD the gear and accessories brand, launched in 2014 with roots in Cape Town (South Africa) has their eyes set on Australia, announcing that Brad Brickell has officially…
MAMBO ANNOUNCES ‘LIFESTYLE’ PARTNERSHIP WITH URBNSURF
ASB MAGAZINE: Mambo has announced a new surf lifestyle partnership with Australia’s first surf park, URBNSURF Melbourne. Mambo’s opportunity to celebrate 35 years of influencing Australian generations and connection with…
THE STATE OF BRAND MANAGEMENT TODAY
The State of Brand Management: How the world’s most popular brands did it and what the new crew is aiming for in today’s market. Hear from an eclectic mix…
MATUSE RELAUNCH IN OCEANIA & SIGN JOSH KERR.
ASB MAGAZINE: Matuse Wetsuits is proud to announce their partnership with Chris Burke of The Design Collective agency for the management and distribution into the Oceania territories of Australia, New…
VOLCOM & THRASHER – FIRE RELIEF ULLADULLA DEMO
ASB MAGAZINE: This week Volcom Oz loaded the Van with some of the world’s biggest names in Skateboarding and headed to Ulladulla Skate Park to bring some much needed love…