PROFESSIONAL EDITION
BUELL WETSUITS AND SURF INC. SIGN DANE REYNOLDS
ASB MAGAZINE: Dane Reynolds has signed with Buell Wetsuits and Surf Inc. to codesign and launch a personalised line of suits. The collection will initially offer 2 styles and will be made…
COVID AND THE KICK-FLIP: HOW THE BRANDS ARE RIDING SKATE’S LATEST BOOM
It’s been well documented that surfboard and wetsuit sales have thrived under the current lockdown restrictions. If you’re a land-locked city surfer, you’re already aware that there are a lot……
FCS TAKE US NORTH COAST DREAMING
ASB MAGAZINE: This ones for every Victorian in lockdown. Honestly, this clip is the perfect antidote for lockdown blues today. Matt Chojnacki and Tully White, two longboarders from Sydney with plenty…
VFC CHANGES BRAND LEADERSHIP AT CORE AND EMERGING BRANDS
ASB MAGAZINE: VF Corporation (VFC) announced organiational changes in support of its ongoing business model transformation and to ensure greater alignment in the management of its Core and Emerging Brands…
GLOBE + PANTONE LIMITED EDITION BOX SETS
ASB MAGAZINE: Globe have announced the upcoming release of 2 limited edition box sets; the Pantone® Color of the YearÔ series. For more than 20 years, Pantone’s Color of the…
MITSUNORI KUMAGAI’S WINS MF SOFTBOARDS GLOBAL SHAPER CHALLENGE
ASB MAGAZINE: Mitsunori Kumagai’s ‘Kuma Fish’ has taken out the MF Softboards Global Shaper Challenge. The World Surf League (WSL) x MF Softboards Global Shaper Challenge was conceived to raise awareness…
THRILLS RELEASES COMPLETELY UNBLEACHED COLLECTION
ASB MAGAZINE: Furthering their sustainability ambitions, iconic Byron Bay apparel brand THRILLS have proudly unveiled their exclusive ‘Unbleached’ collection, made using completely unbleached and undyed fabrics. Featuring ten of their most popular…
SURF LAKES LAUNCHES NEW REDUCED SIZE WAVE PARK
ASB MAGAZINE: As demand for artificial wave facilities continues to grow, Surf Lakes – the Australian company behind its unique concentric wave making technology – has launched a new…
BILLABONG LAUNCH CUSTOM CORE STORE BOARDIES
ASB MAGAZINE: Billabong Australia have launched their Create For The Core – custom boardshort program. The concept is simple, design a boardshort and support your local surf shop.⠀Create For The…
BUELL SURF LANDS NEW AUSTRALIAN DISTRIBUTION
For the uninitiated Buell Wetsuits shot to fame with team rider Jamie O’Brien’s ‘Who Is JOB’ YouTube channel that regularly reaches over 2 million views. But rather than being…
PATAGONIA WANT YOU TO VOTE THE ASSHOLES OUT.
ASB MAGAZINE: As a US-headquartered global business and in support of their mission statement – “We’re in business to save out home planet” – Patagonia looks to inspire voters to elect…
BOOST MOBILE CELEBRATES 20 YEARS OF TELCO DISRUPTION
ASB MAGAZINE: – Boost Mobile has today kicked off its 20th Anniversary celebrations as the world’s largest youth-focused telco brand. A homegrown brand that has experienced sustained success in Australia, Boost Mobile has grown…