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BRAND NEWS

443 posts
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KMD RESULTS UNDERPINNED BY STRONG RIP CURL PERFORMANCE

  • Posted on September 27, 2021
  • byEditor
ASB MAGAZINE: Kathmandu Holdings Limited (ASX/NZX: KMD) announced its results for the 12 months ended 31 July 2021 (FY21). FY21 key highlights (vs FY20):   Sales up 15.1% to $922.8 million,……
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SMITH AUSTRALIA WELCOMES MOLLY PICKLUM TO SURF TEAM

  • Posted on September 22, 2021September 22, 2021
  • byEditor
ASB MAGAZINE: – Smith Optics, a  global leading eyewear and headwear protection brand for over 56 years recently announced their new Australian subsidiary, SMITH Australia. Today the company announced the…
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RYD LAUNCHES NEW SURF SCHOOL PROGRAMME

  • Posted on September 21, 2021
  • byEditor
ASB MAGAZINE: RYD the surf accessories and softboard brand recently launched its new surf school programme, just in time for the southern hemisphere Spring. While producing softboards for the surf…
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MACHADO & MEADOR COLLAB WITH WSL X IKEA COLLECTION

  • Posted on September 20, 2021September 21, 2021
  • byEditor
ASB MAGAZINE: IKEA and World Surf League revealed a first glimpse of the new collection by Rob Machado and Kassia Meador called ‘KÅSEBERGA’ . In partnership with World Surf League (WSL),…
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BEHIND THE SCENES OF RIP CURL’S INTERACTIVE BIKINI FIT GUIDE

  • Posted on September 20, 2021September 20, 2021
  • byEditor
ASB MAGAZINE: In June 2020 Rip Curl released the first-ever Interactive Bikini Fit Guide. Shot on the women behind the brand, the guide is designed to offer a whole new shopping…
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FCS RELEASE THE MICK FANNING TWIN FIN

  • Posted on September 18, 2021September 18, 2021
  • byEditor
ASB MAGAZINE: Drawing from their award winning H4 fin project, @fcs_surf worked with team rider Mick Fanning to apply the state-of-the-art template and foil profiles to a new twin fin…
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SMITH ESTABLISHES BRAND-OWNED AUSTRALIAN SUBSIDIARY

  • Posted on September 17, 2021September 17, 2021
  • byEditor
Matt Myhill – Senior Regional Manager
Thomas Edgar_Smith Marketing Manager
ASB MAGAZINE:  Following a successful partnership with Byron-based distributor Seabreeze OZ for over two decades, SMITH announced the expansion of the global eyewear and helmet brand across Asia-Pacific with the…
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LAYNE BEACHLEY JOINS THE URBNSURF BOARD

  • Posted on September 14, 2021September 14, 2021
  • byEditor
ASB MAGAZINE: URBNSURF has appointed seven-time world champion and current Chair of Surfing Australia, Layne Beachley AO, and former CEO of Impact Investing Pty Ltd, an Australian company acquired by…
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THE LEISURE COLLECTIVE LAUNCH NEW EYEWEAR BRAND  

  • Posted on September 13, 2021September 13, 2021
  • byEditor
ASB MAGAZINE:  The Leisure Collective launched a new eyewear brand to the Australian market this week. Sito shades has a fashion focus with ties to music and a fun-loving lifestyle…
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A NEW WAVE OF DRINKS TIPPED TO HELP THE GREAT BARRIER REEF

  • Posted on September 7, 2021September 7, 2021
  • byEditor
ASB MAGAZINE: Reeftip Drinks Co. a new kind of Aussie drinks brand with a twist. Launching nationwide this week the brand is championing the drink wise movement as well as…
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INDIES TRADER LAUNCHES APPAREL DIVISION

  • Posted on September 2, 2021September 2, 2021
  • byEditor
ASB MAGAZINE:  Iconic surf charter company Indies Trader recently announced the global launch of its apparel division via a timepiece collaboration with watch-maker The Sacred Crafts. Set for release 4th quarter…
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CREATURES LATEST HARDWARE RANGE HITS STORES

  • Posted on September 2, 2021
  • byEditor
ASB MAGAZINE: Creatures of Leisure have released their 2022 collection. The range continues Creatures’ tradition of quality and innovation. Headlining the release is a brand-new series of mid-length board covers,…
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Australasian Surf Business (ASB) magazine objectively reports on all aspects of the surf industry and is committed to editorial excellence by providing its readers with the only one-stop forum for the entire industry.
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