PROFESSIONAL EDITION
BEHIND THE SCENES OF RIP CURL’S INTERACTIVE BIKINI FIT GUIDE
ASB MAGAZINE: In June 2020 Rip Curl released the first-ever Interactive Bikini Fit Guide. Shot on the women behind the brand, the guide is designed to offer a whole new shopping…
MISFIT PRESENTS SPR 21 ‘SUN STARERS’ RELEASE #2
ASB MAGAZINE: M/SF/T brings to you ~ the second instalment of SPR 21 ‘SUN STARERS’ incl. a Series of self-shot stills by ‘Friends of M/SF/T’ + Drop #1 of the DOPE MACHINE boardshort. Like many (in…
O’NEILL RELEASE VANTAGE POINTS 2.0 WITH SOLI BAILEY
ASB MAGAZINE: When the waves turn on, few are better in the barrel than O’Neills Soli Bailey. A fierce competitor and dynamic free surfer, Soli can hold his own with…
NOSE TO THE GRINDSTONE – VOLCOM LAUNCH WORKWEAR LINE
ASB MAGAZINE: Volcom today officially launched its much anticipated workwear line featuring the work of bespoke craftsman, Ryan Cowell of Magic Axe and the Goons of Doom. The design process was focused…
GLOBE AND DION AGIUS RELEASE ‘DARK HOLLOW’
ASB MAGAZINE: Globe announced the release of Dion Agius’ new capsule, and a glimpse of his forthcoming short film “Dark Hollow” named after the north-east Tasmanian surf break located not…
RIP CURL LAUNCHES ‘SUMMER LOOKS GOOD ON YOU’ CAMPAIGN
ASB MAGAZINE: Rip Curl unveiled its new Summer 2021 collection with the launch of a new global campaign that champions women all over the world, Summer Looks Good on You.…
VOLCOM – DOWN FOR THIS – CAMPAIGN LAUNCH
ASB MAGAZINE: Down For This’ is Volcom’s latest future-minded multi-dimensional experimental brand marketing campaign. Throughout 2021 Volcom will be inspiring people to join their community by pushing creative boundaries. Using the landmark occasion of…
WATCH RIP CURL’S WEIRD YET WONDERFUL- FREE SCRUBBER
UNDER A WHITE-HOT MEXICAN SUN, THINGS GOT BOTH BRILLIANT AND WEIRD… In early 2020 when the world was locking down in the beginnings of the Covid-19 pandemic Rip Curl got…
SURFSTITCH NEW CAMPAIGN- LIVE OFFLINE, SHOP ONLINE
ASB MAGAZINE: SurfStitch has released new brand campaigns for Summer 2020. The new TVC and digital campaign encourages customers to ‘live offline, shop online’ with a light-hearted narrative which showcases escaping ‘the…
PRICKLY BUSINESS – CACTUS HOUSE BECOMES CACTI
ASB MAGAZINE: Cactus House Agency is expanding, combining the twin forces of Michael Barbeta who founded the Agency in 2017 and Kimberly Frittum who brings with her 12 years of marketing…
FCS TAKE US NORTH COAST DREAMING
ASB MAGAZINE: This ones for every Victorian in lockdown. Honestly, this clip is the perfect antidote for lockdown blues today. Matt Chojnacki and Tully White, two longboarders from Sydney with plenty…
MITSUNORI KUMAGAI’S WINS MF SOFTBOARDS GLOBAL SHAPER CHALLENGE
ASB MAGAZINE: Mitsunori Kumagai’s ‘Kuma Fish’ has taken out the MF Softboards Global Shaper Challenge. The World Surf League (WSL) x MF Softboards Global Shaper Challenge was conceived to raise awareness…