PROFESSIONAL EDITION
NIXON x STAR WARS THE FINAL COLLECTION
ASB MAGAZINE: Nixon announced their newest (and final) Star Wars collaboration. Adding two new models to the final instalment collection, you won’t want to leave your favourite Star Wars fan in the…
BILLABONG RECYCLER BOARDSHORTS 2.0 FEAT. JACK FREESTONE
If Jack Freestone’s boardshorts could talk… From the dumpster to the dream tour. All Billabong boardshorts are made from recycled P.E.T. bottles. ♻ Click here to check out Billabong’s newest…
SURFSTITCH LAUNCHES ‘POST’ & BRAND CAMPAIGN: THE COMMON THREAD BETWEEN US
ASB MAGAZINE: SurfStitch announced the debut of a new quarterly newspaper, Post and unveiled a new brand campaign: The Common Thread Between Us. Launching today, the Post is a new printed joint…
SURF LAKES’ 5 WAVES OFFICIAL CORPORATE VIDEO
ASB MAGAZINE: Surf Lakes launched its official corporate video. Its purpose is to highlight the benefits and competitive advantages of Surf Lakes’ 5 Waves technology to potential licensees. Testing and…
O’RIGINALS – BEAU CRAM x CHRIS CHRISTENSON LET LOOSE ON J-BAY
ASB MAGAZINE: In this latest instalment of the O’Riginals series we flash back to O’Neill ambassador Beau Cram at J-Bay riding a quiver of eclectic Chris Christenson surfboards, Beau let’s loose across the open…
WATCH – FCS SHAPER AWARDS ‘THE LEGEND’ BOB MCTAVISH
ASB MAGAZINE: Earlier this year FCS launched the Shaper Awards. A platform to honour and celebrate shapers for their significant contribution to the sport of surfing. FCS created two categories; the…
TARGETING GEN P: GENERAL PANTS CO LAUNCH ‘LED BY NONE’ CAMPAIGN
General Pants Co. have launched a new brand positioning ‘LED BY NONE’ to celebrate individuality in a world with no boundaries. The launch follows an extensive customer research piece produced……
O’NEILL PRESENT ‘FLOW STATE’
Russell’s Bierke’s last major edit ‘Bezerke’(2016), signified his second rising after taking the crown at Cape Fear and showcasing his intent on riding whatever mass of ocean came his way.…
CHECKOUT BILLABONG X ELLE FERGUSON COLLECTION
“It was a special connection when we first met on the shores of Hawaii and it was more than a typical work relationship,” said Stephanie Hendrickson, Marketing Manager for Billabong…
INTRODUCING THE GO PRO MILLION DOLLAR CHALLENGE 2.0
ASB MAGAZINE: The GoPro Million Dollar Challenge is back, now featuring HERO8 Black and MAX. Open exclusively to owners of the new HERO8 Black and MAX, the Million Dollar Challenge will…
O’NEILL O’RIGINALS INVITE YOU TO MEET MAD MAX
ASB MAGAZINE: The third and final instalment of O’Neill O’Riginals reminds us that inspiration takes many forms be it intellectual, spiritual or metaphysical. Max Weston is a twenty-seven-year-old chemical and bimolecular engineer who…
CHECKOUT – REEF DOIG IN O’NEILLS O’RIGINALS 2.0
ASB MAGAZINE: O’Neill have released the second instalment in their O’Riginals series featuring Aussie/Indo ripper Reef Doig. Reef’s journey follows the path less trodden to becoming a professional surfer and…