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MARKETING NEWS

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EAMES OFFICE X GLOBE – EUCALYPTUS SKATEBOARD COLLAB

  • Posted on November 5, 2021November 5, 2021
  • byEditor
ASB MAGAZINE:   Globe announced the upcoming release of the Eucalyptus Skateboard Deck – the first in a series of collaborative projects between the brand and the Eames Office. The…
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  • MARKETING NEWS
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OAKLEY LAUNCHES ‘BE WHO YOU ARE’ CAMPAIGN WITH JULIAN WILSON

  • Posted on November 5, 2021
  • byEditor
ASB MAGAZINE: Oakley recently launched its new film, starring Australian professional surfer Julian Wilson in the latest edition of the ‘Be Who You Are’ series.In July just before the highly-anticipated Tokyo Olympics,…
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WHAT DID SURFING & SKATING TAKEAWAY FROM TOKYO?

  • Posted on October 17, 2021October 18, 2021
  • byEditor
ASB MAGAZINE: The much-anticipated debut of surfing in the Olympics at Tokyo has been won and done. In the absence of international spectators, audiences took to social media to cast……
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BEHIND THE SCENES OF RIP CURL’S INTERACTIVE BIKINI FIT GUIDE

  • Posted on September 20, 2021September 20, 2021
  • byEditor
ASB MAGAZINE: In June 2020 Rip Curl released the first-ever Interactive Bikini Fit Guide. Shot on the women behind the brand, the guide is designed to offer a whole new shopping…
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MISFIT PRESENTS SPR 21 ‘SUN STARERS’ RELEASE #2

  • Posted on September 1, 2021September 1, 2021
  • byEditor
ASB MAGAZINE: M/SF/T brings to you ~ the second instalment of SPR 21 ‘SUN STARERS’ incl. a Series of self-shot stills by ‘Friends of M/SF/T’ + Drop #1 of the DOPE MACHINE boardshort. Like many (in…
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O’NEILL RELEASE VANTAGE POINTS 2.0 WITH SOLI BAILEY

  • Posted on June 6, 2021
  • byEditor
ASB MAGAZINE:  When the waves turn on, few are better in the barrel than O’Neills Soli Bailey. A fierce competitor and dynamic free surfer, Soli can hold his own with…
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NOSE TO THE GRINDSTONE – VOLCOM LAUNCH WORKWEAR LINE

  • Posted on June 1, 2021June 1, 2021
  • byEditor
ASB MAGAZINE: Volcom today officially launched its much anticipated workwear line featuring the work of  bespoke craftsman, Ryan Cowell of Magic Axe and the Goons of Doom.  The design process was focused…
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GLOBE AND DION AGIUS RELEASE ‘DARK HOLLOW’

  • Posted on April 26, 2021April 26, 2021
  • byEditor
ASB MAGAZINE: Globe announced  the release of Dion Agius’ new capsule, and a glimpse of his forthcoming short film “Dark Hollow” named after the north-east Tasmanian surf break located not…
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RIP CURL LAUNCHES ‘SUMMER LOOKS GOOD ON YOU’ CAMPAIGN

  • Posted on March 19, 2021March 19, 2021
  • byEditor
ASB MAGAZINE: Rip Curl unveiled its new Summer 2021 collection with the launch of a new global campaign that champions women all over the world, Summer Looks Good on You.…
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VOLCOM – DOWN FOR THIS – CAMPAIGN LAUNCH

  • Posted on February 3, 2021
  • byEditor
ASB MAGAZINE: Down For This’ is Volcom’s latest future-minded multi-dimensional experimental brand marketing campaign. Throughout 2021 Volcom will be inspiring people to join their community by pushing creative boundaries. Using the landmark occasion of…
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WATCH RIP CURL’S WEIRD YET WONDERFUL- FREE SCRUBBER

  • Posted on January 29, 2021January 29, 2021
  • byEditor
UNDER A WHITE-HOT MEXICAN SUN, THINGS GOT BOTH BRILLIANT AND WEIRD… In early 2020 when the world was locking down in the beginnings of the Covid-19 pandemic Rip Curl got…
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SURFSTITCH NEW CAMPAIGN- LIVE OFFLINE, SHOP ONLINE

  • Posted on November 22, 2020November 22, 2020
  • byEditor
ASB MAGAZINE: SurfStitch has released new brand campaigns for Summer 2020. The new TVC and digital campaign encourages customers to ‘live offline, shop online’  with a light-hearted narrative which showcases escaping ‘the…
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Australasian Surf Business (ASB) magazine objectively reports on all aspects of the surf industry and is committed to editorial excellence by providing its readers with the only one-stop forum for the entire industry.
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The Australian Institute of Sport is pledging $184 million to athletes ahead of the Paris 2024 Olympics and Paralym… https://t.co/1Q7hHdxvPS
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