PROFESSIONAL EDITION
ACTIONWATCH 🇺🇸 JULY 2018 COMPS FLAT
After +2% growth in June, the ActionWatch panel showed flat growth across all categories in July of 2018. The women’s segment once again grew (+4%) while the men’s segment experienced a -3% decline overall,……
VOLCOM PREMIER NOA DEANE’S ‘HEAD NOISE’
ASB MAGAZINE: It’s no doubt been a tough week for one of Coolangata’s favourite sons, Noa Deane. In the week following the passing of his legendary and Hall of Fame…
GET DEEP INSIDE O’NEILL OZ LATEST…THE O’RIGINALS SERIES 📺
ASB MAGAZINE: O’Neill South Pacific just dropped their latest campaign ‘The O’Riginals’ and it’s a departure from the normal lineup up of brand ambassadors we’re used to seeing from O’Neill.…
VOLCOM FOR EVERYBODY GLOBAL CAMPAIGN LAUNCH
ASB MAGAZINE: Volcom is rolling out a global inclusive sizing campaign beginning with denim aptly called VolcomForEverybody. The campaign weaves Ambassadors and muses that encompass all different walks of life, who…
WATCH 📺 TAJ BURROW IN GLOBE’S NEW ‘CULT OF FREEDOM’
Life off tour hasn’t slowed down much for Taj. A few months after GLOBE left him from adventures down the coast of WA for the Australia Part, Taj hit us…
CORONA TALKS TRASH IN FED SQUARE
ASB MAGAZINE: Following a series of activations at the WSL Rip Curl Pro at Bells Beach and the recently concluded “Corona Bali Pro-tected” Corona will take to the world stage for World…
WATCH:📺 MICK FANNING’S UNFINISHED BUSINESS
ASB MAGAZINE: As if we needed an excuse to watch Mick Fanning surf, this is ‘Unfinished Business’. When Mick Fanning walked up the beach after his final heat at the Rip…
⚡️PROFESSIONAL EDITION⚡️ AN ANALYSIS OF THE HASTAG #CHEERSMICK
ASB MAGAZINE: Since the beginning of March the #CheersMick hashtag has grown from just a few mentions, to over 20,000 tags across Instagram, Facebook and Twitter… giving Mick Fanning one…
WATCH: 📺 QUIKSILVER’S LATEST – GONE TOMORROW🇦🇺
ASB MAGAZINE: Check out Quiksilver’s latest. Australia; Gone Tomorrow. From the Goldy to King Island to Western Australia and the beaches, reefs and point breaks in between, the Quiksilver team…
VANS #1 FOOTWEAR BRAND WITH US TEENS
Piper Jaffray completes 35th semi-annual Generation Z survey of more than 6,000 U.S. teens SPRING 2018 KEY FINDINGS Overall Spending Behavior Overall teen spending up 6% from fall and up…
HURLEY ACTIVATIONS AT MARGRET RIVER PRO
ASB MAGAZINE; As announced last week, Hurley have partnered with the World Surf League with some new and unique event activations. Centrepiece to this is the Hurley Surf Club. Hurley…
CHECK OUT📺: REEF’S #BEACHFREELY🐳CAMPAIGN
ASB MAGAZINE: Since 1984, Reef has been encouraging people around the world to embrace the fun, freedom and spirit of the beach. Reef are bringing that spirit to life through a…