MARKETING NEWS Archives

VOLCOM – DOWN FOR THIS – CAMPAIGN LAUNCH

Posted on February 3, 2021
byEditor

ASB MAGAZINE: Down For This’ is Volcom’s latest future-minded multi-dimensional experimental brand marketing campaign. Throughout 2021 Volcom will be inspiring people to join their community by pushing creative boundaries. Using the landmark occasion of…

WATCH RIP CURL’S WEIRD YET WONDERFUL- FREE SCRUBBER

Posted on January 29, 2021January 29, 2021
byEditor

UNDER A WHITE-HOT MEXICAN SUN, THINGS GOT BOTH BRILLIANT AND WEIRD… In early 2020 when the world was locking down in the beginnings of the Covid-19 pandemic Rip Curl got…

SURFSTITCH NEW CAMPAIGN- LIVE OFFLINE, SHOP ONLINE

Posted on November 22, 2020November 22, 2020
byEditor

ASB MAGAZINE: SurfStitch has released new brand campaigns for Summer 2020. The new TVC and digital campaign encourages customers to ‘live offline, shop online’ with a light-hearted narrative which showcases escaping ‘the…

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PRICKLY BUSINESS – CACTUS HOUSE BECOMES CACTI

Posted on October 28, 2020October 28, 2020
byEditor

ASB MAGAZINE: Cactus House Agency is expanding, combining the twin forces of Michael Barbeta who founded the Agency in 2017 and Kimberly Frittum who brings with her 12 years of marketing…

FCS TAKE US NORTH COAST DREAMING

Posted on October 15, 2020October 15, 2020
byEditor

ASB MAGAZINE: This ones for every Victorian in lockdown. Honestly, this clip is the perfect antidote for lockdown blues today. Matt Chojnacki and Tully White, two longboarders from Sydney with plenty…

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MITSUNORI KUMAGAI’S WINS MF SOFTBOARDS GLOBAL SHAPER CHALLENGE

Posted on October 9, 2020October 9, 2020
byEditor

ASB MAGAZINE: Mitsunori Kumagai’s ‘Kuma Fish’ has taken out the MF Softboards Global Shaper Challenge. The World Surf League (WSL) x MF Softboards Global Shaper Challenge was conceived to raise awareness…

BILLABONG WOMEN’S HOME SERIES: PACHA LIGHT

Posted on September 2, 2020
byEditor

ASB MAGAZINE: Billabong Women’s “Home” series takes us all around the world, and is a deeper dive into the unique stories each surfer has to tell—celebrating their families, cultures, and…

ROB’S MACHADO’S GOT A NEW FIN

Posted on August 31, 2020August 31, 2020
byEditor

Says California’s coolest cat, Rob Machado on his new FCS x Firewire fin… “I was on this keel kick with Go Fish keels a couple years ago, then recently…

CHECK OUT SOLI BAILEY’S NEW CLIP @ONEILLNZ

Posted on August 14, 2020August 14, 2020
byEditor

O’Neill today launched “SOLI BAILEY,” a six-part video series by Morgan Maassen. Solamon Storm Bailey was born and raised in Byron Bay, Australia. Soli’s an indigenous man with a…

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NEW FACES TOP OUR MEDIA METER JULY 2020

Posted on August 9, 2020August 10, 2020
byEditor

Matahi Drollet may not be a household name yet, but thanks to some jaw dropping pictures at his home break Teahupoo, Tahiti he’s fast becoming magazine editors favourite choice. Sheldon Paishon got our……

COLLABORATION COMEBACK TO BALI CAMPAIGN

Posted on July 19, 2020July 19, 2020
byEditor

Australasian Surf Business Magazine and Bali Plus Magazine have joined forces in support of the Come Back to Bali sales and marketing campaign to stimulate travel to Bali post-Covid 19. By collaborating, the two…

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THRILLS UNVEILS COLLAB WITH ICONIC PUNK PHOTOGRAPHER, JIM SAAH

Posted on July 16, 2020July 19, 2020
byEditor

ASB MAGAZINE: Byron Bay clothing brand THRILLS has teamed up with iconic photographer, Jim Saah on a commemorative capsule dedicated to the burgeoning punk and hardcore scene of the early 80s.…

VOLCOM – DOWN FOR THIS – CAMPAIGN LAUNCH

WATCH RIP CURL’S WEIRD YET WONDERFUL- FREE SCRUBBER

SURFSTITCH NEW CAMPAIGN- LIVE OFFLINE, SHOP ONLINE

PRICKLY BUSINESS – CACTUS HOUSE BECOMES CACTI

FCS TAKE US NORTH COAST DREAMING

MITSUNORI KUMAGAI’S WINS MF SOFTBOARDS GLOBAL SHAPER CHALLENGE

BILLABONG WOMEN’S HOME SERIES: PACHA LIGHT

ROB’S MACHADO’S GOT A NEW FIN

CHECK OUT SOLI BAILEY’S NEW CLIP @ONEILLNZ

NEW FACES TOP OUR MEDIA METER JULY 2020

COLLABORATION COMEBACK TO BALI CAMPAIGN

THRILLS UNVEILS COLLAB WITH ICONIC PUNK PHOTOGRAPHER, JIM SAAH

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