ASB MAGAZINE: Homegrown US specialty surf and board sport advocacy platform ‘Building the Revolution’ is releasing a limited-edition t-shirt this September. The limited Brews & Boards print (shown) will be available only through US surf shops that use the Exchange Collective omni channel solutions platform.   Founded in 2014 by Mike Vavak, Building The Revolution aims to preserve the culture of authentic surf retail and the partnerships between brands and specialty surf retail. Exchange Collective provides brands a core channel that harnesses the authenticity and experience only a specialty retailer can provide and arms those same retailers with endless aisle capability.


The Exchange Collective is consistently looking for ways to improve the brand and retailer relationship while blending click and order with brick and mortar said Mike Vavak – Building The Revolution founder.


“I hope this limited-edition release inspires brands to look at new ways to release limited edition products through specialty retail.”


Exchange Collective was founded by twin brothers Dan and Dave Pankratz is SaaS e-commerce technology that provides an on-demand digital supply chain and risk-free, virtual inventory to retail, marketplaces, or influencer’s website.  Brands gain low-cost, ultra-targeted marketing and controlled distribution, while sellers earn additional product revenue and customer loyalty.


Exchange Collective integrates with Brands’ back-office software, Shopify, and Magento e-commerce platform, allowing the platform to be installed easily for brands and retailers.  Exchange Collective empowers brands to distribute their entire product offering to any retail channel they choose.  Brands that upload to Exchange Collective can instantly have their products listed and available to the end customer through as many retailer channels they desire without sacrificing brand image, control, and pricing.


For more information follow Building The Revolution on Instagram: @building_the_revolution