ASB MAGAZINE:  The Leisure Collective launched a new eyewear brand to the Australian market this week. Sito shades has a fashion focus with ties to music and a fun-loving lifestyle and is positioned in the under $100 price bracket—a perfect complement to The Leisure Collective’s premium, mineral glass-lens eyewear brand OTIS.


‘With such a long history of developing high-quality products that look as good  as they perform, Sito is a natural progression for the business,’ said The Leisure Collective Director and CEO Nathan Omodei.


“A few years ago, we identified a gap for an edgy, well-designed brand at an approachable price. Despite the uncertainty around Covid, we forged ahead and assembled a great team that has put together a fantastic range to launch. The early feedback from our retail customers has been amazing, so we’re super-excited to release Sito to the market.”


“Sito is all about festival vibes at the front with a depth of thoughtfulness beneath,” continues Lucy Martino, head of design and brand at Sito. “There’s a lot of colour, bold frames and inspiration from musicians and festival fashion. That’s backed up with plant-based acetate materials, attention to detail, a strong focus on fit and sustainable packaging too. A brand for those who care about what they wear and do.”


Sito has launched just in time for Spring, where customers will be looking for something fresh, fun and interesting. Backed by POP support, refill stock for key styles, and injection collections planned for future dates, Sito will have all the experience The Leisure Collective are known for.


Sito shades are available at select, key retailers Australia wide.

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