ASB MAGAZINE: Side Life Distribution Byron Bay announced the appointment of On Point Agencies as the new sales agents for Electric Sunglasses in Victoria.“We are really excited to Welcome Jimi, Alec and the On-Point team into the Electric family. They bring a wealth of industry experience to the table and Electric is a natural fit for On-Points core brand mix,” said Electric’s Sales and Operations Manager, Peter Dodd.

“Their commitment to their brands and retailers is second to none and Electric is stoked to have that kind of passion driving the brand in Victoria,” added Peter Dodd.

Commenting on Electric joining the On Point Collective, Brand Manager Jimi Cordell said; “At On Point we already work with some of the most iconic brands in the Surf and Snow markets and we’re stoked to welcome Electric to this mix. Watch this space!”

“We’d like to thank Josh Simon from Palms and Pines Agency for all his hard work for Electric over the last 6 years and wish him all the best in his new venture,” concluded Peter Dodd.

Contact: James Cordell, jimi@onpointcollective.com.au or Alexander Summers, alec@onpointcollective.com.au