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May 2020 Digital Edition #92

ASB MAGAZINE:  LEUS has officially announced a partnership with Reef Australia., a leading distribution company in Australia and New Zealand. As announced here, the Reef sales team have already commenced selling the new summer collection with the first shipment of product dropping in stores last month.


“LEUS couldn’t be happier to partner with Reef Australia. They truly understand where retail is headed and are perfectly in line with our plans of market diversity. What they’ve been able to do with Reef in Australia also gives us a lot of confidence,” says the LEUS team.


With a combined population of over 28 million people—many of whom are active and live near a coastline—the potential for growth in LEUS’ golf, yoga, outdoor, and surf categories is enormous.


“We’re stoked to be representing LEUS in Australia and New Zealand, the product looks fantastic and the approach to market is awesome,” says brand manager Tim Barr. “I’ve seen the Spring 2020 product and the new 3SIXTY eco-tech fabric is really exciting as are the product collabs. We’re really looking forward to working with the LEUS team!” he