ASB MAGAZINE: Recognizing the impact that the COVID-19 pandemic is having on the world at large, and specifically on the action sports industry, FUEL TV has partnered with Jones Brand Works on #UnitedActionSports to deliver a global toolset to action sports brands to allow them to stay visible and relevant, it was announced today by FUEL TV global CEO Fernando Figueiredo.


“We’re thrilled to be supporting #UnitedActionSports at this critical moment for all of us who love action sports around the world” said Figueiredo in making the announcement. “It is our intention to provide an easy way for brands to connect with their loyal customers and let them know that they are here to stay. We also want this to be a true ‘open-source’ program and hope that other media partners around the world will join us in providing resources and support to our entire community.”


Beginning the week of 20 April FUEL TV is mobilizing a significant percentage of its advertising inventory to be utilized by brands at no charge to share their message, product offers and other important information with FUEL TV’s global audience.


“When the team at FUEL TV got in touch about the creative, we built for #UnitedActionSports, I was stoked that they had been working on a similar concept” said Tom Jones, CEO of Jones Brand Works. “We are all in this together, and to see our industry rallying to support each other is incredibly gratifying” he concluded


“FUEL TV has been part of the fabric of action sports around the world for almost 20 years” said Ryan Immegart, Chief Marketing Officer at Volcom. “To have them step up in this way is a huge vote of confidence for all of us working so hard to be here when we all get to the other side.”


For details on how to participate in #UnitedActionSports please email or visit




Founded in 2003, FUEL TV is the global home of action sports on all screens. With a determined focus on Surf, Skate, Snow, MTB, Art, Music, Fashion and Culture, today FUEL TV is available in more than 100 countries around the world on cable, satellite and OTT platforms.

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Jones Brand Works was created to offer emerging brands and pioneering entrepreneurs an alternative to working with big agencies. With a unique blend of brand leadership and content creation experience Jones Brand Works develops brand strategies, digital content and implements go-to-market programs with all the assets required across all brand touch points.

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