PROFESSIONAL EDITION
WHY RETAIL BASICS ARE THE KEY TO A GREAT CUSTOMER EXPERIENCE
“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’– Sir Philip Green Retail consultancy firm…
SUNBURNT MESS x CHRIS CHRISTENSEN
Pat Cahill from Sunburnt Mess sent us these pics from the Chris Christenson evening they held back in November. It’s been a busy start to the year at Sunburnt Mess. The store…
LET’S TALK ABOUT BLACK FRIDAY
The hottest topic right now in the surf industry is one that’s got everyone talking, but few want to talk about. In this Professional Edition article, Mark Eymes investigates the……
RIP CURL SHAPER SERIES: MEET SHYAMA BUTTONSHAW
Torquay shaper Shyama Buttonshaw has become something of a legend at Bells Beach, and just recently, he’s become a part of the most iconic surf shop in town – Rip…
HOW CITY BEACH INCREASED ITS CUSTOMER RETENTION & REVENUE
7The challenges retailers face are universal throughout the retail world. Human-driven personalization does not scale and Ad-Hoc “Batch and Blast” techniques just do not work!. Marketers can no longer rely…
HURLEY BURLEIGH STORE OPENER🤙
Hurley Burleigh held its grand opening on Saturday the 8th. To celebrate, Hurley pumped out approximately 100 custom tees and some tote bags on the printing press with Rabbit screening a…
MICK HELPS OPEN RIP CURL NEWCASTLE
ASB MAGAZINE: This weekend, Rip Curl opened the doors to its first Newcastle retail store. Rip Curl Newcastle is located at 205 Union St, The Junction opposite the award winning Sanbah…
EXCEPTIONALLY WARM OCTOBER LEADS SLIGHT MARGIN AND CATEGORY IMPROVEMENT
ACTIONWATCH OZ: Our ActionWatch Oz panel experienced a slight improvement for October showing a (-14.2%) decline YOY compared to Septembers (-18.9%) decline across all categories. October’s double digit decline does bring us closer…
A SNEAK PEEK AT HURLEY’S NEW BURLEIGH STORE
ASB MAGAZINE: Hurley held a soft opening for its brand new Burleigh store this week. Hurley Burleigh is located at the site of the iconic Hot Stuff store at 1706…
WHY DO AUSTRALIAN’S CELEBRATE BLACK FRIDAY?
ASB MAGAZINE: Black Friday is the name given to the shopping day after Thanksgiving in the USA. It’s a curious retail phenomenon that’s reached its way across the Pacific and taken a…
WELCOME TO McTAVISH OUTPOST
ASB MAGAZINE: After 45 years in the Byron region, McTavish Surfboards today announced it has opened a new retail store in the heart of Byron Bay. The McTavish Outpost opened Thursday November…
AMAZON DISRUPTION THROUGH THE EYES OF CONSUMERS
Exclusive research by the Retail Doctor Group Consumer Insights Division September 2018 made available to readers of ASBMAG. If you like this post and support independent surf journalism and market research. Subscribe today. Retail is…