PROFESSIONAL EDITION
CHANNEL ISLANDS & ONBOARD PADANG PADANG STORE
ASB MAGAZINE: Channel Islands Surfboards & Onboard Store has officially opened a new store on the Bukit Peninsula , right in the heart of Padang Padang and 2 minutes from…
CELEBRATING COOPERS SURF 50TH ANNIVERSARY
ASB MAGAZINE: On Dec 1st, the first day of the ‘summer of love’ in 1969 Bob and Wills Cooper opened Coopers Surf down on the old Jetty Strip in Coffs Harbour…
HOW TO WHITEWASH BLACK FRIDAY
ASB MAGAZINE: Black Friday and its spinoff Cyber Monday (BFCM) are almost upon us. If you’re not already familiar Black Friday, its origins began with a sales event on the…
TARGETING GEN P: GENERAL PANTS CO LAUNCH ‘LED BY NONE’ CAMPAIGN
General Pants Co. have launched a new brand positioning ‘LED BY NONE’ to celebrate individuality in a world with no boundaries. The launch follows an extensive customer research piece produced……
INSIDE PATAGONIA’S NEW MELBOURNE CBD FLAGSHIP STORE
ASB MAGAZINE: Patagonia has opened a new store in the heart of Melbourne. A hub for sports and environmental communities in the area, Patagonia Melbourne aims to express the city’s…
TODD TAYLOR: WILD RETAIL IN THE WILD WEST
The highs and lows of WA surf retail, with veteran Todd Taylor. In this article, writer Tim Hawken catches up with one of WA’s most enigmatic retailers, Todd Taylor. They…
TAKE A LOOK AT RVCA ULUWATU
ASB MAGAZINE: RVCA have recently opened their third Indonesian retail concept space in Uluwatu, Bali on Jalan Labuansait with Indonesian operator Occi Wijaya. This marks an exciting accomplishment for the brand…
SIGNS OF RECOVERY – OUTSTANDING AUGUST ALL CATEGORIES UP 12%
ACTIONWATCH OZ: Our ActionWatch Oz panel experienced exceptional growth for the month of August showing strong comps from last year, when August sales grew (+12%)compared to the previous year. While it’s…
NEW ZEALAND RETAIL BUZZING FROM EPIC SWELL PATTERNS
A run of incredible swells that started way back in summer have the New Zealand surf industry buzzing. Geoff “Hutch” Hutchison, the chief of surf at Backdoor, said there…
JULY ’19 ACTIONWATCH OZ SALES DOWN SINGLE DIGIT (-9.4%)
ACTIONWATCH: A sharp drop of (-9.4%)in July contributed to a (-3.1%)decline YTD on our ActionWatch Oz panel. June’s (-1.2%) single digit decline offered promise of a return to positive territory.…
HOW TO BUILD A REVOLUTION – ONE BOARD SHOP AT A TIME
In this Professional Edition interview, we catch up with @Building_The_Revolution founder Mike Vavak to find out about Board Shop Day (BSD) a fast-growing movement among independent surf retailers worldwide, and we learn…