PROFESSIONAL EDITION
RIP CURL SHAPER SERIES: MEET SHYAMA BUTTONSHAW
Torquay shaper Shyama Buttonshaw has become something of a legend at Bells Beach, and just recently, he’s become a part of the most iconic surf shop in town – Rip…
HOW CITY BEACH INCREASED ITS CUSTOMER RETENTION & REVENUE
7The challenges retailers face are universal throughout the retail world. Human-driven personalization does not scale and Ad-Hoc “Batch and Blast” techniques just do not work!. Marketers can no longer rely……
HURLEY BURLEIGH STORE OPENER🤙
Hurley Burleigh held its grand opening on Saturday the 8th. To celebrate, Hurley pumped out approximately 100 custom tees and some tote bags on the printing press with Rabbit screening a…
MICK HELPS OPEN RIP CURL NEWCASTLE
ASB MAGAZINE: This weekend, Rip Curl opened the doors to its first Newcastle retail store. Rip Curl Newcastle is located at 205 Union St, The Junction opposite the award winning Sanbah…
EXCEPTIONALLY WARM OCTOBER LEADS SLIGHT MARGIN AND CATEGORY IMPROVEMENT
ACTIONWATCH OZ: Our ActionWatch Oz panel experienced a slight improvement for October showing a (-14.2%) decline YOY compared to Septembers (-18.9%) decline across all categories. October’s double digit decline does bring us closer…
A SNEAK PEEK AT HURLEY’S NEW BURLEIGH STORE
ASB MAGAZINE: Hurley held a soft opening for its brand new Burleigh store this week. Hurley Burleigh is located at the site of the iconic Hot Stuff store at 1706…
WHY DO AUSTRALIAN’S CELEBRATE BLACK FRIDAY?
ASB MAGAZINE: Black Friday is the name given to the shopping day after Thanksgiving in the USA. It’s a curious retail phenomenon that’s reached its way across the Pacific and taken a…
WELCOME TO McTAVISH OUTPOST
ASB MAGAZINE: After 45 years in the Byron region, McTavish Surfboards today announced it has opened a new retail store in the heart of Byron Bay. The McTavish Outpost opened Thursday November…
AMAZON DISRUPTION THROUGH THE EYES OF CONSUMERS
Exclusive research by the Retail Doctor Group Consumer Insights Division September 2018 made available to readers of ASBMAG. If you like this post and support independent surf journalism and market research. Subscribe today. Retail is…
COOPERS AND RIP CURL BIG WINNERS AT SBIA AWARDS
ASB MAGAZINE: Results are just in for the 2018 SBIA Awards, and whilst the list is long, the highlights include Coopers Surf taking out the coveted Australian Retailer of the…
CITY BEACH SHARE THEIR OMNI-CHANNEL STRATEGY
The City Beach team talks about how TruRating has changed the way they gather feedback from their customers. Hear more from Anita Dorwald, City Beach COO, as she describes how…
OUTERKNOWN LAUNCHES THE APEX BOARDSHORT – BY KELLY SLATER
The Apex Boardshort is 11 time World Surfing Champion Kelly Slater’s signature board short. The Apex boardies were honed and perfected over 2 years for absolute performance and says Kelly…