PROFESSIONAL EDITION
RVCA X UPS SKATESHOP COLLECTION LAUNCH
RVCA & Ups Skateshop where excited to launch the first collaboration collection together at the Ups Sydney Store that was anchored with artwork from RVCA advocates and ups team…
TAKE A LOOK AT BURTONS NEW THREDBO STORE
ASB MAGAZINE: Burton Snowboards and Thredbo Resort Store is now officially open for business.With what was hailed as the best opening day conditions in 19 years – friends, family, staff and team…
THREE STORIES – WA’s FINEST LIFESTYLE CO.
Three Stories is a funky little surf store based in High St, Fremantle, WA. If you’re not familiar with the area, it’s kind of like the suburb of St Kilda……
ACTIONWATCH 🇦🇺 APRIL – RETURNS DOUBLE DIGIT GROWTH
Our ActionWatch panel returned its best result in 12 months recording a (+10.1%) growth across all categories in April. Every category rebounded double digit excluding Footwear(-1.8%) and Accessories (0.6%). It’s a remarkable turnaround given…
THE GROUNDSWELL IN THE INNER NORTH – ZAK SURFBOARDS
In constant pursuit of surfing’s coastal idyll, brands and retailers have frequently overlooked a vast sector of the market: the multitudes of dedicated surfers who are trapped in the suburbs,…
SAVE THE DATE: MAY 18th IS BOARD SHOP DAY
ASB MAGAZINE: Board Shop Day will be held May 18th, 2019 worldwide. This annual event will be celebrating independent board shops that are vital to our Surf, Skate, and Snow industry…
THE POP UP SHOP PHENOMENON IS HERE TO STAY
It is a trend defying the gloomy retail landscape, but are pop up stores a blessing or a boon for traditional bricks and mortars? In Australia the presence of surf…
ACTIONWATCH MARCH 🇦🇺- SALES DOWN DOUBLE DIGIT (-11.6%)
After a positive start with just single digit decline in February(-3.9%)and a bumper Australian summer, our ActionWatch panel returned to double digit decline (-11.8%) in March 2019 compared to March 2018. This resulted…
WHY RETAIL BASICS ARE THE KEY TO A GREAT CUSTOMER EXPERIENCE
“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’– Sir Philip Green Retail consultancy firm…
SUNBURNT MESS x CHRIS CHRISTENSEN
Pat Cahill from Sunburnt Mess sent us these pics from the Chris Christenson evening they held back in November. It’s been a busy start to the year at Sunburnt Mess. The store…
LET’S TALK ABOUT BLACK FRIDAY
The hottest topic right now in the surf industry is one that’s got everyone talking, but few want to talk about. In this Professional Edition article, Mark Eymes investigates the…
RIP CURL SHAPER SERIES: MEET SHYAMA BUTTONSHAW
Torquay shaper Shyama Buttonshaw has become something of a legend at Bells Beach, and just recently, he’s become a part of the most iconic surf shop in town – Rip…