ASB MAGAZINE: Transition Surf in Victor Harbor, South Australia announced that Animal clothing from the UK is coming to Australia, with Transition Surf being appointed the agent for the brand here. Transition Surf owner Martyn Bone says that he has been working on getting Animal into Australia for about 7 years. Animal began life back in 1987 with a single product, the hook and loop watch strap. Designed by two surfers, the strap quickly gained recognition within the action sports community for its rugged, functional nature and the Animal name was born.
Taking inspiration from its board sports heritage, Animal has expanded to become a leading lifestyle brand in the UK. Over the past three decades, the in-house design team has created authentic clothes and accessories, collaborating with riders and artists, while retaining the passion for adventure that started the journey all those years ago.
“Our first delivery of apparel, wetsuits and luggage will be leaving the UK this month,” said Martyn Bone.
“The Animal brand has been going from strength to strength since it started in 1987 and it will do well here. We have it exclusively at the moment but we are just a small shop on the South Coast of South Australia. We would love to see it in some smaller independent stores and maybe even Surf Stitch… we like to aim big,” said Martyn Bone