|About the #StopTrashingWaves Pledge
The WSL wants to inspire everyone to take a pledge to Stop Trashing Waves. The WSL is backing up the pledge with new initiatives cantered around reducing our carbon footprint, refusing single-serve plastics, and leaving every coastline better than it was found.To make incredible waves of impact, the WSL is asking everyone to make their own commitment and pledge to #stoptrashingwaves.No action is too small. Small changes collectively can make big waves to protect our ocean and planet.Learn more and make the pledge at wslpure.org
About WSL PURE
PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit arm of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on the climate crisis, plastic pollution, and coastal ruin.
PURE leverages the WSL’s incredible platform to shine a light on the people making a difference — environmentalists, athletes, advocacy organizations, communities, individuals — and collaborates with world-class, non-profit partners including: Bye Bye Plastic Bags, Lonely Whale, Bloomberg Philanthropies, NRDC, North Shore Community Land Trust, Surfrider Foundation, Surfrider Foundation Europe, Take 3 For The Sea, Save The Waves Coalition, Surfers Against Sewage, Sustainable Coastlines HI, Kokua Hawaii Foundation, Santa Barbara Channel Keeper, 5 Gyres Institute and The Center for Climate and Life at Columbia University’s Lamont-Doherty Earth Observatory.
STOKE (Sustainable Tourism & Outdoors Kit for Evaluation), a California Social Purpose Corporation, is the world’s first sustainability certification body with standards built specifically for surf and mountain tourism operators, destinations, and affiliated events. Through its network of independent evaluators, STOKE verifies the legitimacy of sustainability claims and provides transparency for the outdoor community through its certification programs—STOKE Surf, STOKE Snow, and STOKE Events. Since 2013, STOKE has grown to 27 members in 11 countries across all of its certification programs.