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ASB MAGAZINE: Since relaunching 18 months ago there’s been over 1200 posts published and thanks to the power of analytics we are able to rank the most ‘viewed’ news stories of the year.  Surprisingly, despite 2019 being  a transformational year for the surf industry, our top five news stories, as determined by the total number of ‘views’ excluded the headlines  dominated by Rip Curl’s sale to Kathmandu, Hurley’s acquisition by Bluestar Alliance, Volcom’s sale to Heritage Brands and more. Despite these seismic shifts in our industry, from the 480 news items posted in 2019, the most ‘viewed’ stories of the year were brand or campaign focused.  Below, we’ve compiled a snapshot of the TOP FIVE news stories for 2019.

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Jack Freestone, Seth Moniz, Ryan Callinan, & Ethan Ewing step out under the sun and onto reeling right hand point breaks of Africa, capturing the raw beauty of this vast continent. This is Life’s Better in Boardshorts, Chapter 8: Under the Sun.


An evolution of the One Obsession platform, the new campaign shows the impact of Oakley Prizm™ lens technology. The multi-channel campaign celebrates how Oakley Prizm, no matter the sport or passion, empowers everyone, from professional to everyday athletes, to live life to its full potential.


The team at Channel Islands we’re absolutely over the moon after winning the Stab in the Dark project with three-time world champ Mick Fanning. The concept for Stab’s 4th Edition of the SITD film project was to have Mick begin with a quiver of eleven boards made by eleven different shapers, and Mick’s task was to narrow them all down to his favourite of the bunch.


Surf Lakes Holdings Ltd, confirmed that one of the first commercial or “open to the public” Surf Lakes 5 Waves facilities in Australia will be located on the Gold Coast, Queensland. Although details are still sparse, given Robina (Gold Coast, Qld) is Surf Lakes’ “home town”, the company is committed to providing a facility within the Gold Coast region and has been in constant dialogue with local and state government officials.


Surfing Australia announced its schedule for National Title events in 2019. The SAE Group Australian Surf Championships, Hyundai Australian SUP Titles, the Surf Dive N Ski Australian Junior Surfing Titles and the Australian Indigenous Surfing Titles presented by Rip Curl attracted more than 1000 surfers from around the country competing for coveted honours.



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