ASB MAGAZINE: OTIS eyewear is bringing their Western Australian roots to the big apple this summer as the brand officially launches into NYC at Showfields. Located in the heart of the city at 11 Bond Street, Showfields NYC is the ultimate curator, bringing together mission-driven, design-oriented, innovative brands and artists from around the globe. Each brand featured at Showfields NYC is done by invitation only, to ensure customers are receiving a completely unique composition of brands – which are presented excellently throughout their revolutionary four-story retail space. OTIS will occupy approximately 10’ x 10’ of uniquely branded retail space flush with sunlight on the third floor of the building, where the brand will feature over 60 styles from their latest 2020 collection. OTIS Eyewear is currently distributed globally, but this will be the brands first retail location in New York City; something the brand is taking great pride in. Stephen Gerard, Brand Manager for OTIS Eyewear USA, is excited about bringing OTIS to life in the big city:



“From humble beginnings in Western Australia to our own small retail space in one of the biggest cities in the world, we’re thrilled about the opportunity to bring OTIS to life at Showfields. As a mineral glass eyewear brand, we’ve always focused on bringing superior style, durability and technical excellence to the table for our customers and we know Showfields will give us the platform to tell stories about our brand and products to a massive audience.”


OTIS will be showcasing their 2020 collection of eyewear, which features a wide range of polarized and non-polarized sunglasses for men and women. As part of the 2020 collection, OTIS will be spotlighting their biodegradable Eco-Acetate Collection, as well as their collaborative collection with surfer model Imogen Caldwell:


“Our 2020 collection is our best foot forward from all angles. We’ve curated a collection of eyewear that suits all walks of life. From our biodegradable eco-acetate collection to our fashion forward cat-eye angled frames for females, we have something for everyone.


This year we’ve put emphasis on becoming more sustainable, with the addition of our growing eco-acetate collection and improved packaging design. On top of prioritizing environmentally-friendly production, we’ve also focused on layering in color across the board – from our frames to our new reflect lens technology – we want to provide that extra bit of pop for customers interested in something unique and different.”


Showfields NYC summer curation will feature brands from all different categories – from skincare to clothing to wearable technology and more. OTIS Eyewear will be the only eyewear brand featured in Showfields NYC and that’s for a reason. Showfields Chief Revenue Officer Katie Hunt feels passionately about what the OTIS brand brings to the table for their NYC flagship location:


“We invited OTIS to be part of our Summer Curation because they seamlessly blend style, mission and sustainability. We believe the future of retail is not only about wearing things that are beautifully made, but that are better for the world as a whole. We’re thrilled to be partnered with OTIS in celebration of brands that are truly innovating above and beyond others in the market.”



Due to current COVID-19 retail restrictions, Showfields NYC will be prioritizing the comfort and security of brands, staff and customers and will be adhering to very strict health and safety guidelines. With restrictions in place, Showfields has developed several new initiatives to bridge the gap between brands and customers, which include virtual tours for a contactless experience, group tours with friends, personal shoppers and more. Customers will also be given the opportunity to book brand demos, where they can learn all about OTIS from the comfort of their home.



About OTIS Eyewear:

OTIS was founded along the rugged and surf-rich Southwestern Australian coast in 2000. OTIS was established to provide a unique point of difference in the eyewear market; a premium product that transcends the boundaries between style, durability and technical excellence. This includes the use of the world’s best lens material, mineral glass, in every model we make. OTIS has been using naturally sourced mineral glass lenses since its inception in 2000. With operations in Australia, California, New Zealand, Indonesia and across the UK, OTIS is expanding globally and will continue to innovate as a market leading mineral glass eyewear brand.