ASB MAGAZINE:  NRI, a leading third-party logistics (3PL) provider for aspirational lifestyle brands, will provide logistics for Rip Curl USA’s domestic wholesale, retail and ecommerce business.


“It’s an honor to work with an iconic and innovative brand with such rich heritage,” said NRI President, Chris Maydaniuk. “Our companies’ mutual value of community and environment alongside quality of product and service make this a natural fit. On behalf of the entire NRI team, welcome to the family. We look forward to further building our partnership with Rip Curl USA, providing the best in class service, and innovating together towards a more sustainable future.”


NRI’s full service 3PL will handle warehousing, fulfillment and returns for all Rip Curl USA goods. NRI’s dynamic warehouse, IT and operations infrastructure will enable Rip Curl USA to focus on business objectives with the confidence of a trusted logistics provider.


“NRI’s reputation made the selection process seamless. They are a proven 3PL with deep roots in our industry and over 20 years of success in the business,” said Rip Curl North America President Dylan Slater. “NRI was built on relationships and values that align with Rip Curl. We are confident their expertise will deliver on our high expectations to provide the best service to our customers and continue to foster Rip Curl’s growth in the US market.”


About NRI

Established in 1997, NRI is a leading third-party logistics (3PL) provider offering scalable solutions for aspirational lifestyle brands. NRI specializes in ecommerce and compliant retail fulfillment with a wide range of value-added services that go far beyond basic 3PL services. NRI is esteemed for its advanced information technology (IT) systems and application programming interface (API) capabilities, providing real-time integrations and state-of-the-art shopping experiences.

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About Rip Curl:

Rip Curl is a company for, and about, the crew on The Search. The products that we make, the events we run, the riders we support, and the people we reach globally, are all part of The Search that Rip Curl is on. Built by surfers for surfers, Rip Curl has been the market leader in surfing for over 50 years.
Rip Curl… the Ultimate Surfing Company.