ASB MAGAZINE: ‘World Meets’, is a community retail project for emerging Australian and International brand opening on December 12. World Meets is a partnership operated model for brands to showcase products and stories honoring original design intent and fostering brand experience for patrons. The store will be located at Shop 195-197 Pittwater Rd, Manly, NSW and will showcase brands such as M/SF/T, Former, Epokhe, Tlas Lifestyle Co. China Heights, Indosole, Standard Procedure, Octopus, Rage, Ballet, Captain Fin Co. as well as books, zines and other media with more brand partners to be announced soon.
“It’s been a while since we endeavored on a more permanent retail model. In fact, it was 11 years ago to the month, but the timing feels perfect. People are hungry for experience, for inspiration, for community. We hope to capture all of this, and we have invited some brand allies to partner with us on it”. ~ Chris Chong (store partner, M/SF/T Brand Director)
Misfit Apparel comes from the counterculture movement of Sydney’s M/SF/T MAD MINDS, the special projects division and artist support program of the Misfit Shapes surfboard brand.