ASB MAGAZINE: TransWorld Business released its first quarter of their annual 2017 State Of Surf (SOS) report. The 2017 report is the first of four that will be available in quarterly downloads this year, making it easier to digest key takeaways. To kick it off, SOS will focus on untapped existing opportunities within the youth market. “It’s no secret that every aspirational surf brand and retailer is trying to reach the youth demographic. Today’s 13 to 25-year-olds are the ones shaping future trends, and they will be the leaders who step in to create the future of the surf community and run the businesses that drive it forward,” said Transworld Business, Kailee Bradstreet.
“This year, we’ve partnered with youth research agency Label Networks to create timely and relevant data so businesses can plug into the best practices, retail trends, and consumer habits of those who live, breathe and aspire to be a part of the surf and beach culture.”
Transworld hosted an event that ties into some of the data’s key takeaways. The SOS launch event featured panel discussions, case studies, and a keynote presentation from Iva Pawling of Richer Poorer. For more information or to register, visit www.grindtv.com/transworld-business/state-of-surf-2017-first-quarte
