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ASB MAGAZINE: Shark Shield’s Freedom+ Surf, the world’s only scientifically proven electrical shark deterrent technology, has been named a finalist in the Athletics, Sports & Recreation – Injury Prevention category in the 2018 Edison Awards. Named after Thomas Alva Edison, the Edison Awards recognises and honours the world’s best in innovators and innovations, with the winners being announced at the 31st Annual Edison Awards held Wednesday, April 11, 2018 in New York City.

Lindsay Lyon, Shark Shield CEO says, “We’re thrilled to be recognised by such prestigious awards. Our Freedom+ Surf product is just the start of things to come for the brand. As we speak our product development team are working on a range of new products with the potential to protect an entire beach front through to a boating product and even hand-held devices for recreational ocean users.”

Shark Shield’s Freedom+ Surf was designed in partnership with 2 x World Surfing Champion Tom Carroll and Ocean and Earth.

Established in 1987 and often described as “the Oscars of Innovation,” the Edison Awards recognises and honours the world’s best innovations and innovators. All nominations were reviewed by the Edison Awards Steering Committee and the final ballot sent to an independent judging panel. The judging panel was comprised of more than 3,000 professionals from the fields of product development, design, engineering, science, marketing and education, including professional organisations representing a wide variety of industries and disciplines.

About Shark Shield:

Shark Shield is the world’s only scientifically proven electrical shark deterrent, nothing is more effective. Sharks have short-range electrical receptors in their snouts used for finding food. Shark Shield’s patented technology creates a powerful three-dimensional electrical field which causes unbearable spasms in these sensitive receptors turning sharks away, including Great Whites. Shark Shield safety products provide peace of mind for surfers, divers and ocean lovers around the world supporting shark conservation by enabling humans and sharks to share our oceans; the ultimate ocean guardian.

For more information on the 2018 Edison Awards, please visit