ASB MAGAZINE: Australia’s Olympic Surfing Team now holds the spirit of our First Nations People behind it. Celebrating Reconciliation Week, see the story behind The Irukandjis.
The new team name and identity was unveiled on March 17th, 2021 at the Novotel in Manly for Australia’s national surf team. The much-anticipated new namesake and tagline was revealed to be ‘The Irukandjis: Deadly in the Water’, after the Irukandji jellyfish – an extremely venomous species of jellyfish that inhabit Australian marine waters.
Australian representatives across all surfing genres, including Junior, Open, Masters, Olympic, Longboard, Big Wave, Stand Up Paddleboard (SUP) and Adaptive disciplines, will compete under The Irukandjis national identity and united colours at international events such as the Olympics, International Surfing Association (ISA), World Surfing Games, WSL World Juniors and Longboard Championships.
The Irukandjis name was generously gifted to Surfing Australia by the local Yirrganydji people of North Queensland, driven by the efforts of Indigenous athlete and former World Tour surfer, Soli Bailey.
The team branding and uniforms were developed in collaboration with BWM Dentsu and Indigenous artist Jasmine Craciun, who derived inspiration from her ancestors, the Barkindji people. The organic shapes on the uniform represent fluid movement within the water and emulate light hitting the ocean when viewed from below. With The Irukandjis representing Australia on the world stage, the incorporation of Australia’s national green and gold colour palate is a dominant factor in the design.