ASB MAGAZINE: Viewers of last nights Channel 10 award winning ‘The Project’ would have caught the news that Mercedes-Benz Vans Australia announced that three-time World Surfing Champion and first class human being, Mick Fanning as their latest brand ambassador. Mick’s sled of choice will be the highly anticipated X-Class ute and comes weeks after Mercedes-Benz announced their new X-Class will launch into the Australian market in April 2018.
According to a statement released by the company, Fanning is the perfect fit for the Mercedes-Benz Vans brand and for the new X-Class ute. “Mick is world renowned for his resilience and drive in and out of the water and needs a vehicle with a progressive design that expresses cool modernity and matches his thirst for adventure.”
“Sitting in the X-Class for the first time was a real thrill. As soon as I saw it I thought it has the style and design of a Mercedes-Benz and the power and versatility that I want in a vehicle,” said Mick Fanning.
“I have a very active lifestyle and as a surfer it’s pretty natural to have an interest in the ocean and the environment. Mercedes-Benz Vans have vehicles like the X-Class and Marco Polo Activity, which encourage people to get outdoors. I’m always trying to influence others to experience the thrill of nature. At the end of the day, I can’t wait to throw my boards in the back and take it down the beach.”
Managing Director Mercedes-Benz Vans Australia and New Zealand, Diane Tarr said, Mick Fanning is an ideal choice for Mercedes-Benz Vans and for the X-Class specifically.
“Australians are buying more utes than ever before, there were just under 191,000 utes sold here last year, representing 16 per cent of overall new vehicle sales. With this market growth, we believe there is a new kind of Ute buyer, not only a tradesman who needs a Ute for work but also someone who is active and wants a vehicle that also supports their lifestyle.
“Mick perfectly embodies the Australian lifestyle that the Ute has been designed for. Surfing is a sport, which requires a vehicle that can get you to the ultimate surfing spots and also provides sufficient cargo space and towing capacity to take all your boards and wetsuits with you. The X-Class has been designed with the Australian landscape in mind so it can take you wherever the waves are, without compromise and with all the gear you need.”
Follow the campaign via the hashtag #Xtraclass or Instagram @mercedesbenzvans_au Facebook @MercedesBenzVansAustralia
VIA PRESS RELEASE.