ASB MAGAZINE: Havaianas Australia has announced the signing of rising star, Reef Heazlewood (19, Sunshine Coast, QLD). Reef is the first pro surfer to be sponsored by the footwear brand since Luke Stedman in mid 2000’s. The current world number 10 on the World Surf League’s Qualifying Series, sent notice through the surfing world after incredible free-surfing performances in Hawaii late last year, marking Heazlewood as one of Australia’s brightest surfing prospects on the world tour. Havaianas Sales and Marketing Manager for Australia, Tom Nolan jumped on the opportunity to ink a deal with the likeable young Aussie and get some premium rubber on his feet.
“Reef is an incredible surfer, but he’s also such a humble and down to earth guy, and its something that attracted us to him in the first place. He’s an incredible ambassador in and out of the water,” said Havaianas Sales and Marketing Manager, Tom Nolan.
“We saw Reef’s talent, and regardless of his first name [laughs] we are stoked to be a part of his WQS assault and his ultimate goal of World Championship Tour qualification.”
While Havaianas is not a technical surf company, the brand is centred on having fun and hitting the beach. “We see a lot of ourselves in Reef,” added Nolan. “For us it’s not just about surfing, it’s about giving back to the kids in Reef’s local and wider community.”
“It’s such a great feeling to be recognised for the hard work you put in, and the timing of the deal couldn’t be better for me – right at the start of a new qualification year,” said Reef Heazlewood.
VIA PRESS RELEASE
