BOARDRIDERS GROUP TO BURLEIGH, NATIONAL DISTRIBUTION IN GEELONG.

ASB MAGAZINE: Boardriders Inc. today announced important changes in the location and corporate presence of Boardriders Group Australia. The changes will see Boardriders move its national headquarters from Torquay to Burleigh Heads and expand its distribution centre in Geelong. In recognition of the heritage of both its Quiksilver and Billabong brands, Boardriders Group Australia announced that it has decided to maintain presences both in Burleigh Heads, Queensland, and Torquay, Victoria. The Company also announced that its primary distribution centre will be located in Geelong, Victoria. After a thorough review of its operations, and significant discussions with Australian state government authorities, the Company chose Geelong, Victoria, as its main distribution centre in Australia. The expanded facility in Geelong will support the full portfolio of brands following the combination of Boardriders and Billabong. As part of the expansion of Geelong, the Company will close its distribution facility in Helensvale, Queensland, in mid-2019.

 

The exact number of jobs to be located in Geelong has not yet been finalized and depends on the outcome of ongoing support discussions with the Victorian Government.

 

Greg Healy, Global President and President APAC of Boardriders Inc., said: “I am pleased that we were able to maintain our footprint in locations that were important to the heritage and history of both companies and we are very excited to grow our operations in Geelong as we service all of our brands from one centralized location. We are thankful to the employees in Helensvale for their dedication and hard work.”

 

About Boardriders Inc.:

Boardriders, Inc., the world’s leading action sports and lifestyle company, designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.

 

VIA PRESS RELEASE

 

Sign Up to our Free Newsletter

Get our complimentary weekly briefing, featuring latest news & analysis, breaking news and job alerts straight to your inbox.