ASB MAGAZINE: Yeti CEO Matt Reintjes announced that following the brands success in Australia they would be crossing the ditch and operating in New Zealand through a combination of Yeti’s own ecommerce site and local dealer network. Since launching in Australia, Yeti has grown a network of over 230 retail stores as well as online and direct to consumer channels. Nick Swinnerton of Seatrail Agency was selected as Yeti representative in NZ after a lengthy process. However, the initial role out will not target surf distribution and is currently being stocked in outdoor, fishing and hunting stores only.
Commenting on the launch in NZ, Tim Persse – Regional Sales Manager, Australia & New Zealand
“We are incredibly pleased with the response from our retail partners and consumers alike since launching in August. The plan has always been to work with around 20 hand selected premium, credible and authentic retail partners strategically positioned geographically across the North and South Islands,” said Tim Persse.
“We are stoked to be working with Nick and Seatrail agency. He has delivered on the plan and we are excited about the opportunity in front of us.”
Complementing this New Zealand launch, the South Island will be the storyline of Yeti Dispatch magalog. The Dispatch will land in 1.5 million homes in the U.S. this month.
“New Zealand epitomizes adventure like no other, and we were able to bring to light a small part of it through stories of snowboarding, surfing and native Maori cuisine. This showcases the intersection of the lifestyles and experience of our Yeti ambassadors and friends in a way you would expect from us,” said Yeti CEO Matt Reintjes.