|About the WSL
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing.A global sports, media and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, the home of the world’s largest high performance, human-made wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA.The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 180 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, which provide unprecedented access to athletes, events, and locations around the world. WSL events and content are distributed on linear television in over 743M+ homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com.
WaveCo includes the Surf Ranch Lemoore facility and the utilizing and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
For more information, please visit WorldSurfLeague.com.
About WSL PURE
PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on addressing the climate crisis, marine plastic pollution, and ocean health.
PURE leverages the WSL’s incredible platform to shine a light on the people making a difference — environmentalists, athletes, advocacy organizations, communities, individuals — and collaborates with world-class, non-profit partners.
Beauty innovation. Born in Japan.
Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.
Shiseido promotes ocean conservation in partnership with the World Surf League through the Shiseido Blue Project from 2019, which organizes beach cleanup efforts and the planting of sand dunes to safeguard shorelines. Shiseido is also the official sunscreen of World Surf League North America.
Sustainable Beauty Actions (SBAS) is a new, global initiative through which SHISEIDO will implement a range of sustainability-focused activities and products to create social value unique to the beauty industry. The SBAS initiative is built upon three key pillars unique to SHISEIDO: “MOTTAINAI” (recycle and reuse), HARMONY (with society and the environment) and EMPATHY (resonate with all). Based on these three pillars, SHISEIDO will act to help create a more sustainable, beautiful future.
About Gillette Venus
As the world’s #1 female shave care brand, Gillette Venus always has and always will be committed to ensuring that women’s beauty needs are met with our award winning products and through responsible campaigns showcasing and elevating the diverse skin stories that women live all around the world. In addition to our social efforts, Venus wants to help set a new standard of environmental excellence by using fewer resources by the year 2030 through improvements to our environmental footprint across many important areas like packaging, product waste, water conservation, manufacturing operations, and our supply chain.