ASB MAGAZINE: The World Surf League (WSL) announced a global partnership with the iconic Brasilian brand Havaianas. As part of the two-year partnership, Havaianas expects to strengthen its international relevance and will support multiple events through the 2020 WSL season and beyond. The brand has made a considerable investment in surfing and has recently announced the sponsorship of Championship Tour (CT) surfer, Tatiana Weston-Webb, who has been qualified through the WSL Championship Tour for the Tokyo 2020 Olympic Games.
“Welcoming Havaianas as a partner of the WSL – both in Brasil and around the world – is an incredible indication of how popular surfing is in the region, as well as how significant this region is for the sport,” said Ivan Martinho, WSL GM of Latin America. “We are very excited to partner with a brand that is so successful, and so Brasilian; it’s really important for us to work with strong brands like Havaianas that are leaders in their segment.”
In recent years Brasil has become a powerhouse in surfing with the rise of the ‘Brasilian Storm’, which has flooded both the CT and Qualifying Series with talent. Brasilian surfers currently occupy three of the top four places on the WSL Men’s CT Leaderboard. This year saw Italo Ferreira, Gabriel Medina, and Filipe Toledo all vying for the WSL Title and Olympic qualification during the season finale in Hawaii.
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