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May 2020 Digital Edition #92

ASB MAGAZINE: The World Surf League (WSL) announced a global partnership with the iconic Brasilian brand Havaianas. As part of the two-year partnership, Havaianas expects to strengthen its international relevance and will support multiple events through the 2020 WSL season and beyond. The brand has made a considerable investment in surfing and has recently announced the sponsorship of Championship Tour (CT) surfer, Tatiana Weston-Webb, who has been qualified through the WSL Championship Tour for the Tokyo 2020 Olympic Games.

“Welcoming Havaianas as a partner of the WSL – both in Brasil and around the world – is an incredible indication of how popular surfing is in the region, as well as how significant this region is for the sport,” said Ivan Martinho, WSL GM of Latin America. “We are very excited to partner with a brand that is so successful, and so Brasilian; it’s really important for us to work with strong brands like Havaianas that are leaders in their segment.”

In recent years Brasil has become a powerhouse in surfing with the rise of the ‘Brasilian Storm’, which has flooded both the CT and Qualifying Series with talent. Brasilian surfers currently occupy three of the top four places on the WSL Men’s CT Leaderboard. This year saw Italo Ferreira, Gabriel Medina, and Filipe Toledo all vying for the WSL Title and Olympic qualification during the season finale in Hawaii.

 

 

The unprecedented popularity of surfing in Brasil has seen the CT event in Saquarema play out in front of record-breaking crowds. Havaianas partnered with the WSL for the Brasilian CT stop earlier this year and following the incredible success of their activation, the world’s first underwater store, they will be back to support the event again in 2020.

“We’ve had a natural and genuine relationship with surfers across the world for years and surfing represents a lot of the lifestyle that our brand celebrates,” said Fernanda Romano, CMO of Havaianas. “We see this as a long-term partnership where we will create the most amazing experiences for people who love this joyful and unique lifestyle.”

Havaianas will have an onsite presence at four WSL Championship Tour events in 2020, starting with the season opener on the Gold Coast in Australia in addition to the stops in Rio, Portugal, and Surf Ranch. The partnership will also extend beyond the CT with Havaianas supporting the Challenger Series event in Galicia, Spain, and the New York Longboard event, as well as having a digital presence at select events throughout the season.

For more information, please visit WorldSurfLeague.com.

 

About Havaianas
Havaianas has been spreading the Brazilian spirit all around the world since 1962, with its iconic rubber sole and infamous bright and joyful, summer-infused designs. The brand is now sold in over 100 countries worldwide with over 400 new models and designs each year, and continues to be made in its birthplace Brazil. Today, the ‘original’ flip-flop brand is known globally for comfort, Brazilian summer, freedom and its exciting partnerships.

About the WSL 
The World Surf League (WSL), established in 1976, is the enablement platform for surfing and surfers worldwide. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.

The WSL is a global organization, headquartered in Santa Monica and with regional offices in North America, Latin America, Asia Pacific, and EMEA. The WSL possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation, and performance at the highest levels.

The WSL is comprised of Tours & Events, celebrating the world’s best surfers across all disciplines and annually running more than 180 global contests and crowning the undisputed World Champions across all divisions; WSL WaveCo, where innovation meets experience; and WSL Studios, which offers best in class storytelling across competition, lifestyle, and conservation.For more information, please visit WorldSurfLeague.com