ASB MAGAZINE: Almost four years ago, the first Rip Curl SearchGPS watch was sold. It was a breakthrough in surf watch technology – you could suddenly track your surfs, and log them on an app to share with your friends. But from the first day the SearchGPS went on sale, the watch team at Rip Curl began working to create the second iteration of the GPS.
“When the first SearchGPS hit stores it was a hugely successful product for us,” said Shane Helm, Rip Curl’s Watches Product Chairman. “But customers immediately started giving us feedback, and it became clear that there were some key areas for improvement. That’s when we began the creation of the SearchGPS 2.
“After four years of trial and error, countless hours of work and product testing all over the world, the result is something that Rip Curl is very proud of.”
The all new Search GPS 2 is 25% smaller than the original SearchGPS, it is less expensive, it is loaded with new features like live wind and swell data from our partners at Surfline, and it allows its users to not only track their surfs, but also other sports.
“When a surfer purchases the SearchGPS 2,” Shane Helm continued, “they are not only buying the highest quality surf watch on the market, but they are joining the world’s largest surfing club.
“We currently have 44,178 users and it’s growing exponentially. We’ve had nearly 1.4 million surfs, 15 million waves have been ridden using the GPS watch, we have paddled to the moon and back 12.43 times, paddles around the planet 150 times, and surfed around the planet 36 times.
“The SearchGPS 2 is an evolution of the incredible journey Rip Curl began with the SearchGPS 1, and we are excited to continue into the future.”
VIA PRESS RELEASE