ASB MAGAZINE: Billabong unveiled their latest female content series for 2019, “Know the Feeling.” The progressive video series features multiple female surfers, including world renowned athlete Laura Enever, as well as three young women, Monica Guo, Meryem El Gardoum and Natasha Sand, who are pioneering women’s surfing in China, Morocco and Sri Lanka. Shot in each of the women’s hometowns, the campaign shares both the inspiring women’s stories of breaking through cultural norms to become surfers and also a local perspective on the food, environment and people that make their surf community unique.
The “Know the Feeling” video series is about the magic of the ocean that connects us all. It’s for the women who see the sea not as limiting, but as an invitation. This latest campaign from Billabong showcases the power of what surfing can bring to an individual and community, and how wherever our travels take us, no matter what language you may speak, in the ocean we are all connected with the same voice. The bond we forge across the sea is a freedom, a familiarity. And when you feel it, you’ll know.
“Know the Feeling” can be viewed this season by heading to the Billabong Womens YouTube channel, where the four-part series will debut on the below dates:
The product featured in the campaign is from the latest Summer 2019 collection and is available at Billabong.com. For more information and to shop the latest collection of swimwear, visit the site, or follow the brand on Instagram @BillabongWomens.
Billabong began its long, amazing ride in 1973 on the Gold Coast of Australia. It all started with a single, humble pair of boardshorts and a crocheted bikini crafted on Gordon Merchant’s kitchen table. Today, Billabong is the leader in surf-inspired apparel and accessories for men and women with a simple mission: to inspire youth through progressive surf culture. Billabong’s authenticity and brand integrity is woven into everything the brand does. Billabong women’s apparel and swimwear are beach loving, spirited, effortless, lived in and playful, and inspire women everywhere who share the deep connection with the ocean and beach lifestyle.
VIA PRESS RELEASE