Requisition Number:  54041

City:  Huntington Beach

Department:  Marketing

COMPANY OVERVIEW:                                                                       

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.


Boardriders is an Equal Opportunity and Affirmative Action Employer including:  Minorities/Women/Individuals with Disabilities/Protected Veterans


Boardriders is looking for the Vice President, Americas Marketing, to lead the Quiksilver’s marketing team. The ideal candidate has an existing passion for the Quiksilver brand lifestyle.  The right person will be extremely dynamic, creative, will inspire greater success and create extraordinary experiences, solutions and ideas.  Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.



  • Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Quiksilver brand ahead of its competitors
  • Align brand vision to 5-year strategy & business plans
  • Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
  • Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale, e-commerce and loyalty marketing
  • Design, create and develop influencer and athlete marketing plans across culture programs and projects
  • Drive creative content creation and campaigns based on consumer and market insights
  • Ensure global consistency in execution of marketing initiatives – across all consumer touch points
  • Manage regular communication throughout global regions
  • Lead global Quiksilver marketing team through regular clear communication of brand vision and sharing of best practices
  • Develop brand tone of voice for each consumer, media and social channel
  • Optimize marketing efforts and spend for maximum ROI against target consumer
  • Build sustainable and impactful Trade Marketing Plans
  • Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
  • Ensure all marketing materials provide consistent and clear message of brand position
  • Effectively lead cross-functional consumer directed brand connection points
  • Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
  • Develop a sustainable business model to extend Quiksilver into new markets & consumers
  • Develop and manage annual global and regional business plans and budgets to implement strategies
  • Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
  • Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies
  • Monitor and evaluate market trends and competitor activity



  • Determine, plan and facilitate global and regional operating budget requirements in conjunction with the Global General Manager



  • Work closely with the HR team to develop and implement people strategy to support achievement of objectives
  • Set objectives and KPI’s for the team to achieve strategic objectives
  • Provide coaching, recognition and manage performance to ensure the team is aware of opportunities for growth
  • Recruit, select, and induct direct reports
  • Identify likely successors to all senior positions and develop succession plans to ensure development of key staff members
  • Implement the performance management system and ensure communication about performance levels are continuous and that objectives are effectively cascaded to the whole team
  • Manage non-performance issues appropriately with reference to labor laws
  • Exemplify behaviors expected from the team and in line with company values
  • Ensure risk is minimized through effective communication and processes that cover key legislation and policy (e.g. H&S, Equal Opportunity, Anti-Discrimination, Whistleblower, Trade Practices)
  • Ensure the team’s adherence to legal and policy requirements (e.g. Workplace Health and Safety, Boardriders policies, harassment and discrimination laws)



  • Must have 10+ years of Brand Management experience for a global brand – preferably women’s apparel
  • Expertise in building, mentoring and managing world class cross-functional brand and marketing teams
  • At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
  • Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
  • Current experience in building a global brand
  • Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
  • Possess and demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization
  • Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
  • Impactful communicator/influencer – the ability to sell strategies and plans to Marketing team, cross-functional teams and leadership teams
  • Existing understanding of traditional and non-traditional brand marketing strategies
  • At least two year of experience in managing agencies and freelance talent
  • Proficiency in MS Excel, Word, PowerPoint, keynote
  • Bachelor’s Degree required



  • Proactive, entrepreneurial mind-set with a “can-do” attitude
  • Take ownership and responsibility for actions, behaviors and contributions
  • Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
  • Strong verbal and written communication, conflict resolution and influence management skills



  • Foreign languages a plus


Travel Required

  • 10 – 15% time travelling is a requirement