ASB MAGAZINE: Down For This’ is Volcom’s latest future-minded multi-dimensional experimental brand marketing campaign. Throughout 2021 Volcom will be inspiring people to join their community by pushing creative boundaries. Using the landmark occasion of Volcom’s 30-year anniversary as the backdrop, the brands heritage story of Creative Experimentation will become the focus of monthly calls to action.
Richard Woolcott & Mike Parillo at their handmade set for Volcom’s 1994 film classic, The Garden. This highly influential flick—a mix of DIY creativity, music and riding action—became the fitting namesake of Volcom’s art gallery, pop-up shop & concert venue (and the location of this year’s Down For This animation set) in Austin, Texas.
Check the campaign landing page here: http://vol.cm/dft