ASB MAGAZINE: Surf Hardware International (SHI) announced that Todd Prestage has been promoted to the role of Regional Manager – Americas. Todd, who joined SHI two years ago in the role VP of Sales & Marketing, has spearheaded a talented and passionate team of individuals working from the newly located SHI USA office in Vista, Southern California.

“It’s been an exciting and challenging few years but I’ve loved every minute of it. We have a great team here in SoCal, and I believe we’ve done a great job strengthening our brands within the market and more importantly, in securing healthy business relationships with our retail and manufacturing partners.”

In his new role as Regional Manager, Todd will oversee the day-to-day operations of SHI’s Americas business and with the help of his team, continue to strengthen the company’s brand portfolio in these highly important markets.

“With this new role comes new challenges and responsibilities and I’m up for it. Every day I see more and more people enjoying the ocean and enhancing that experience is at the very heart of what we do. I’m excited to see where we can take the Americas business”

Prior to joining SHI, Todd worked with Hurley for over 10 years. Firstly, in Australia in sales management, then at Hurley USA as Sales Manager for their core accounts and Manager for the global wetsuit and footwear business.

Many people also know Todd from his time on the ASP/WSL World Championship Tour where he competed for 14 years. Today, Todd’s earnt as much respect for his business acumen as he has for his competition achievements on a surfboard.

SHI’s CEO, Michael Heath believes Todd’s new appointment is not only well deserved, but an important step in further advancing the Americas business with a passionate leader in place.

“In the past few years, Todd has shown a great understanding of the business and the overall Americas region. His ideas and strategies, the relationships he’s formed and his overall management style gives me great confidence that he’ll continue to drive the business forward”.

Surf Hardware International is the umbrella company for FCS, Gorilla, Softech and Kanulock, and has offices located in Australia, USA, France, UK, New Zealand and Japan. Specialising in surfing hardware and equipment for multiple surfing genres, SHI’s portfolio of brands aim to enhance the surfing experience through quality and innovative products.