ASB MAGAZINE: Surfing NSW and ROXY have come together on International Women’s Day to announce a new partnership that will see the two parties support female participation in the sport. The partnership will see ROXY working alongside Surfing NSW’s female participation program Her Wave to roll out the ROXY Get Her Onboard campaign, a series of surf lessons for women looking to begin surfing.
With over 20 participating affiliated Surfing NSW surf schools on board, entrants will sign up and receive heavily discounted surf lessons, access to exclusive discounts and be in the draw to win a ROXY learn to surf starter pack (which includes surfboard, wetsuits and $500 worth of product).
The aim of the partnership is to see both parties increase female surfers in NSW waters and build a community of female surfers and ultimately drive participation.
The ROXY Get Her Onboard campaign was announced on Monday, 8 March 2021 at the screening of the film Girls Can’t Surf at Cremorne Orpheum.
ROXY’s Simon MacGregor is elated to see this partnership come to fruition.
“ROXY is pumped to support Surfing NSW and the Her Wave initiative,” said MacGregor. “The program aligns with everything ROXY was born from; being an exclusive action sports brand for women with goals to bring all women who love the mountains and the waves together as a community. We believe that the progression in women’s surfing is changing because she is forcing it to change. Opening up the doors for more women to enjoy surfing is a corner stone to wellness and wellbeing and what better way to experience it in a program that is designed around women supporting each other to learn and grow together. When Surfing NSW approached us with their ambitious goal to get 1000-plus girls on boards over the course of the next few months, how could we refuse?”
An estimated 150 people attended the exclusive screening of Girls Can’t Surf, in what was a star-studded affair that saw guest speakers including ROXY snowboarder Torah Bright.
Girls Can’t Surf will be in cinemas from March, 11 2021.
ABOUT HER WAVE:
Her Wave works to build a more joyful and inclusive women’s surf culture in NSW.
Working alongside our network Her Wave aims to:
1. Provide and increase access to surfing – engage with new untouched surfing markets.
2. Connect communities and create experiences – connect recreational female surfers in NSW.
3. Create and empower leaders – increase female leaders and develop current leaders in and out of the water.
4. Celebrate success – acknowledge and celebrate females in surfing past and present.
PRESS RELEASE
