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ASB MAGAZINE: Not for profit, Clean Ocean Foundation Australia has developed a revolutionary surf wax formula capable of neutralizing the build-up of harmful acids the result of rising carbon emissions. These acids  are killing reefs and putting marine lives at risk.

According to research, about 25% of CO2 emissions are absorbed by our oceans, increasing acidification1 and putting a whole host of marine organisms at risk. UNESCO report if we don’t act by 2100, more than 50% of the world’s marine life will be extinct. SmartWax is an open-source surf wax formula developed by Clean Ocean Foundation Australia that helps reverse the damage carbon dioxide emissions have caused to our oceans.

“We can no longer afford to sit by and watch our oceans turn to acid and marine environments turn into a wasteland. SmartWax shows that we can all shape a better future for our ocean if we stick to it,” said John Gemmill, Chemical Engineer, Health Professional & Clean Ocean Foundation CEO

The innovative formula contains a natural substance capable of neutralizing the harmful acids found in the ocean. Studies have shown, the key to making a noticeable change is to micro dose the ocean gradually over time to avoid throwing off its natural balance. This makes surfers the perfect group to administer the solution. With over 35 million active surfers worldwide, the effectiveness of these micro doses increases significantly, we could potentially convert 112 million liters of acidic sea water per day.

A set of surf wax with SmartWax formula have been formed into the faces of leaders who deny climate change – such as Donald Trump and Jair Bolsonaro. They were sent to key wax producers to encourage them to apply the formula. The message, to not be like the biggest climate change deniers who refuse to act.

“Since 2000, Clean Ocean Foundation has been working with the community and big changes can happen. This is an initiative to share ocean pollution solutions. A united collective force can reverse the unsustainable practices that have caused the climate crisis,” said Peter Smith, President and Founder of Clean Ocean Foundation

Clean Ocean Foundation is currently talking to wax brands such as Bells Wax, EcoWax, FriendlyWax and Xaw about adopting the formula. Find out more and see how you can get on board with the initiative at www.smart-wax.com

VIA PRESS RELEASE