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ASB MAGAZINE: Sisstrevolution has announced the signing of 2020 World Title contender and current WSL ranked world number three, Lakey Peterson (USA) almost 12 months since launching the brand in 2019. Commenting on the new deal Lakey said “I like that Sisstrevolution is a modern brand with a total female point of view that can take from what’s worked for the surf industry and avoid what hasn’t. It’s exciting to be a part of the new evolution of such a female focused surf brand,” said Lakey Peterson.


2020 marks Peterson’s ninth year on the World Tour.


“When you come as close as I have to achieving something, and just fall short a few times in a row, for me, it’s a lot more motivating. I’m pretty fired up to beat people and win, to be my best, and achieve what I want which is to win a world title. I’m not here to get second place,” said Lakey Peterson


“We’re really honored and excited to welcome Lakey to Sisstr. She is such a world class talent. As a brand we’re enthusiastic about the progression in women’s surfing and no one embodies that quality more than Lakey. I’ve always thought that she does the best turns on the Women’s WCT so to have her join us at Sisstrevolution is simply amazing,” said Paul Naude, Stokehouse Unlimited Founder + CEO.


“With this comes the expectation to perform as well as the men in all conditions. I think it’s great for the evolution of women’s performance surfing and I’m up for the challenge,” said Lakey Peterson


In addition, parent company Stokehouse Australia have also put on a new sales representative for Vissla/Sisstr in the NSW territory. Justin McMahon of Next Level Agencies is well known across the NSW account base, having worked as NSW Brand Manager for Brixton, Carve, Spy Optics, Go Pro and Hydro Flask and various other brands since 2005.


‘All other reps remain the same,” said Stokehouse’s John Mossop. The Vissla/Sisstr sales team are Matt Drape from Evolve Agencies for Vissla/Sisstr in Victoria, Rob Goyen from BobbyG for Vissla/Sisstr in WA, Joel McCabe from Inspired Youth for Vissla/Sisstr in QLD, Troy Riley from Life of Riley for Vissla/Sisstr in NZ and Sara Cavuoto from Needle & Thread for Vissla/Sisstr in SA.