ASB MAGAZINE: SC Johnson a leading global manufacturer of household and professional products for cleaning, storage, air care, pest control and shoe care announced that it has acquired category leader Sun Bum, a fast-growing brand that makes quality personal care products including sun protection, hair care and lip care products. The acquisition also includes the Baby Bum brand of sun protection and baby care products.
“The Sun Bum brand is a welcome addition to our portfolio of trusted products,” said Fisk Johnson, Chairman and CEO of SC Johnson. “It also expands our robust selection of fast-growing, on-trend products like Babyganics, Method, Mrs. Meyer’s Clean Day and Caldrea that appeal to consumers and their families.”
Sun Bum was founded in 2010 by two Aussies, Adam and Teagan Francis, in Cocoa Beach, Florida, USA. The brand launched in Australia in February 2016 with a star studded event on Bondi Beach, including Sun Bum Ambassador Julian Wilson, VIPs, media and influencers, including MTV’s Krit, former Miss Australia Erin Holland, Big Brother’s Travis Lunardi, wellness blogger Caroline Groth, singer Krystie Steve and beauty editor/style influencer Eleanor Pembleton.
Sun Bum has steadily gained traction in the action sports, specialty retail distribution with the brands easily identified ape mascot ‘Sonny’. The Sun Bum team includes World Tour ratings leader Filipe Toledo as well as Malia Manuel, Bede Durbidge, Kyuss and Rasmus King. In 2019, the brand led the Bum Rush Tour up the East Coast of Australia, looking for the best local surfing talent with no application, no qualification process or entry fee and awarding the eventual winner $1000 for first place.
Sun Bum’s premium sunscreen formulas offer Broad Spectrum UVA/UVB Protection and are Gluten Free, Paraben Free, Oxybenzone Free, Retinyl Palmitate Free, Oil Free, Cruelty Free and Dermatologist Tested.
SC Johnson expects the deal to be finalized subject to U.S. regulatory approval.
As a private company, SC Johnson does not disclose details regarding financial or business transactions. ASB reached out to local distributor (and agents) with Frostbland’s Lyndall Cortis, Senior Brand Manager saying that the feedback from Sun Bum USA is that the company has declined to comment and that as far as Frostbland is concerned it is business as usual.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
SOURCE SC Johnson