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ASB MAGAZINE: Rusty have partnered with On Point Collective Brand Agency to represent the brand across Victoria and Tasmania. On Point Collective will begin to operate from the Rusty office and showrooms in South Melbourne and will also incorporate Rusty within their Torquay office and Showrooms.

Commenting on the partnership, Rusty Managing Director Geoff Backshall said; “We are thrilled to be working with Jimi (Cordell) and his team and believe the combination of our two teams will continue to provide (retailers) with exceptional levels of service and industry experience, laying a foundation of strength for the future ahead.

After growing up in the west, On Point Collective’s Jimi Cordell said it’s a great feeling to welcome a Perth bred brand to the On Point Collective portfolio.

“Alec, Lucy and I are excited to officially welcome Rusty to the On Point Collective Family,” said Jimi Cordell.

“Rusty’s brand culture, product and rich heritage in the surf industry we feel compliments the current On Point brand mix, and we can’t wait to work alongside the entire Rusty team,” added Jimi Cordell.

Contacts Below-

Jimi Cordell-

Alec Summers-