ASB MAGAZINE: Rip Curl unveiled its new Summer 2021 collection with the launch of a new global campaign that champions women all over the world, Summer Looks Good on You. The fresh direction for the brand empowers women to be active and confident at the beach – embracing waves and having fun with friends. The Summer 2021 collection unveiled today epitomises the summer beach spirit of long days in the sun, diving into warm saltwater, exhilarating waves and – above all else – making unforgettable memories with your girl gang.
Summer Looks Good on You is unveiled at URBNSURF, Australia’s first and only wave pool, north of Melbourne. Attendees include top Aussie surfing talent, including Rip Curl athletes, twice World Surfing Champion Tyler Wright and two-times Australian Champion Molly Picklum. The event is hosted by Elise Elliott, who will take to the water to score a few waves herself, alongside AFLW stars Darcy Vescio, Sarah Hosking and Jess Hosking.
“Putting our customers first at Rip Curl means creating beachwear which lets women do what they do best – have fun and be active.
“We are proud to unveil our new campaign today which champions women all over the world and their love for the ultimate summer spirit”, said Brooke Farris, Rip Curl’s General Manager of Women’s.
One such beach-lover is Tyler Wright, a hero in Australian sports. At just 26 years of age, Tyler is a double World Champion and inspirational pro-surfer. Hailing from Culburra, NSW, Tyler is excited about the upcoming World Tour and what it means for women in sport,
“Rip Curl is a company I have been with for over eighteen years. They have been a great supporter of my career both professionally and personally.
“I’m stoked to be here to celebrate women in surfing and check out the incredible Summer 2021 collection. It’s very rare we can all get together and acknowledge the support brands like Rip Curl are dedicating to women’s surfing. So much work has been done and I’m excited to work with the team to continue making Rip Curl the home of women’s surfing.”
Tyler features in the Summer Looks Good on You campaign video, alongside other greats including Molly Picklum, an 18-year-old with two Australian Championship titles to her name, Bethany Hamilton, the pro surfer who survived a harrowing shark attack in 2003, and Brisa Hennessy, a pro surfer who ranks ninth globally and heralds from Costa Rica. Fifty other Rip Curl pro surfers also feature in the video, which previewed at the event and launches globally this month.
Encompassing five key collections, dropping instore and online from October 2021, the initial collection from the Summer Looks Good on You campaign has been designed with the senses of summer in mind, intertwined with cutting-edge technology, style and innovation.
The pinnacle of this innovation is Mirage, a collection of technical high-performance swimwear. Mirage is designed to support adventure-seeking surfers and beach goers alike. Blending Glide Skin neoprene for ultimate compression and two-way shape and stretch retention for support, the eco-friendly Italian Lycra kit has every water woman covered. Summer Looks Good on You campaign team video will be made public from tomorrow, 18 March. The Spring Summer 2021 collection launches in stores from 21 October 2021.
VIA PRESS RELEASE