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ASB MAGAZINE: Rip Curl has announced the promotion of Dylan Slater to President, North America effective October 1. Dylan joined Rip Curl over 13 years ago as Team/Promotions manager, where he progressed to lead the marketing efforts before eventually assuming his most recent role of SVP – Sales, Marketing, and Technical Products during that time span. Dylan’s drive, commitment, talent, and passion, as well as mentorship from Kelly Gibson, have seen him successfully move up through the company in various senior roles.


“I am excited Dylan will be leading the Rip Curl brand in North America. From our leadership team, our internal crew, our retail crew and all of our sales crew I am extremely proud of what we have accomplished over the past 10 years,” stated Kelly.


“I strongly believe we have the best crew and culture in the surf industry. I am confident with Dylan’s leadership Rip Curl will be successful.”


Kelly has worked closely with Dylan as part of his succession plan, which has prepared him well to take over the reigns as Kelly transitions to a non-executive member of the Rip Curl board. Kelly has had many outstanding achievements as an executive during his 12 year tenure as North American CEO and leaves in place a highly capable and seasoned leadership team that will support Dylan in Rip Curl North America’s continued success. Over the next 12 months, Kelly will support Dylan and the team in the transition.


“My passion for this brand started over 20 years ago when I wore a Rip Curl wetsuit for the first time. I haven’t worn a different brand since,” stated Dylan.


“Between the innovative products we continue to bring to market, the power of the connection to our customer, and the talented crew I get to work with every day, the opportunity to lead the North American business as President is a dream come true.”


Dylan will be reporting directly to Rip Curl Group CEO, Michael Daly, commencing October 1.