ASB MAGAZINE: Mick Fanning was on the beach at Currumbin today to officially announce Rip Curl as support sponsor for the sixth season of Weetbix SurfGroms. Joining Fanning will be fellow Rip Curl team riders Owen Wright and Nikki Van Dyke who are brand ambassadors for the new seasons partnership. The program continues to strengthen moving into the new season, with Rip Curl coming on board for three years.

“At Rip Curl we understand that surfing is the most fun a kid can have, bringing that to the next generation of surfers through the SurfGroms program is something we’re stoked to be involved with. With that in mind, grommets are probably the most important surfers in the world and catching a wave is a great way to start the journey,” said Neil Ridgway – Rip Curl Marketing Chairman.

Since Weet-Bix SurfGroms was launched in October 2011, more than 60,000 Australian children have experienced the thrill of surfing for the first time, and registrations for the latest programs are now open, just in time for summer.   Weet-Bix has always been about helping Aussies stay healthy, so we are proud to support the Weet-Bix Surfgroms program which seeks to actively promote and support the health and wellbeing for kids aged 5-12 years old through the enjoyment of surfing.  Aussie kids are Weet-Bix SurfGrom Kids,” said Alex Garas – Weet-Bix Senior Brand Manager.

Weet-Bix SurfGroms offers youngsters aged 5-12 years old an opportunity to learn to surf while developing strong ocean awareness and beach safety skills at a very influential period in their lives, that they will enjoy and embrace for a lifetime.    Coinciding with the season six launch is a new Weet-Bix SurfGroms website, designed specifically to making becoming a Weet-Bix SurfGrom and surfer for life, easy.    Weet-Bix SurfGroms programs are available through the Surfing Australia Surf Schools Network with more than 80 delivery centres around the country. Parents can register their children through the website – – which will provide contact details for their closest delivery centre. Surfing Australia CEO Andrew Stark said: “We are stoked to be launching the sixth season of Weet-Bix SurfGroms with the aim of starting another 10,000 groms on their lifelong surfing journey. Surfing Australia is also hugely excited to welcome Rip Curl on-board as the Weet-Bix SurfGroms major support partner for the next three seasons. Their support will be crucial in the programs continued success and we thank them for that.”   Weet-Bix SurfGroms will also be offering youngsters the opportunity to learn how to Stand-up Paddleboard (SUP). Surfing Australia has developed this program as part of the Weet-Bix SurfGroms experience to teach kids the skills they need to SUP safely and confidently throughout their lifetime.    Weet-Bix SurfGroms is backed by major support sponsors Rip Curl along with Woolworths, Wahu, Global Surf Industries, Surfing Australia and the Australian Sports Commission,    More information, including exclusive interview to follow.


Leave a Reply