Next month the WSL will switch exclusively to Facebook to stream the webcast of the Corona Open J-Bay. According to Facebook, in 2017, World Surf League (WSL) generated 1M+ views on Facebook Live broadcasts, saw 700K+ growth on their page, and drove 13.9M people to watch their Live events on Facebook.
However, the deal was met with a resounding thumbs down by fans on the WSL's website. At the time of writing there’s 341 comments, and you’d be hard pressed to find a bright spot amongst them. If you're accustomed to tuning into key heats of your favourite athletes on the bosses time, think again, with Facebook being banned or blocked from many workplaces.
The WSL’s transition to Facebook is also ill timed in the wake of the Cambridge Analytica scandal, but the warning signs people were exiting Facebook were already apparent. Two million people under the age of 25 will stop using the social network this year, research firm eMarketer predicted. If you’re a surf brand reading this, that’s your target market walking out the door.
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