The State of Brand Management: How the world’s most popular brands did it and what the new crew is aiming for in today’s market. Hear from an eclectic mix of yesterday’s heroes and a few of today’s top Brand Managers on the role of good brand management in todays market. Including thoughts from Bruce Raymond, Garry Wall, Neil Ridgway, Andrew Flitton and experts Dean Bennet and Alex Crave. This story has been skilfully crafted by Phil Jarratt a former Quiksilver Exec as well as Author of The Mountain & The Wave and Salt's & Suits. ASBMAG regular contributor Phil Jarratt is uniquely positioned to shine a spotlight on the current State of Brand Management.
This article is a MUST READ if you're a participant in todays Action Sports industry and is available NOW for our Professional Edition Subscribers. Not already signed up? Click here to login or Click here to sign up and SUBSCRIBE for less than $2 a week.