ASB MAGAZINE: Discarded fishing nets are one of the most harmful forms of plastic pollution. Patagonia has been working with Bureo in the development of  NetPlus®, a 100% recycled, traceable material made from discarded fishing nets.⁠ This material is now used for the brim stiffeners in Patagonia’s new hats. The hats are made from discarded nets collected in fishing communities in Chile and Argentina—a project that benefits fishermen by providing financial incentives and benefits our planet by repurposing 71,000 pounds of waste per year. This is the story of how Bureo locked arms with Patagonia to create a new solution to our oceans’ overwhelming plastic pollution problem. This is just the first step in NetPlus’ integration into Patagonia’s supply chain and the fight against ocean plastics that harm marine life and break down the food chain.



Bureo is one of the companies supported through Patagonia’s Tin Shed Ventures, which was launched in 2013 to help innovative, like-minded startups bring about solutions to the environmental crisis and other positive change through business. Or, in our founder Yvon Chouinard’s words, to help entrepreneurs and innovators succeed in “working with nature rather than using it up”. Bureo is also a fellow B Corporation and member of 1% for the Planet.

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