PROFESSIONAL EDITION
MEDIA METER: September 2017
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GLOBAL SURF INDUSTRIES LAUNCHES LIFE IS BETTER WHEN YOU SURF® SCHOLARSHIP PROGRAM
ASB MAGAZINE: Global Surf Industries is launching the Life Is Better When You Surf® Scholarship Program to promote the positive values around surfing and education. The Life Is Better When…
PATAGONIA PROVISIONS TOUR
Dane O’Shanassy, Country Director for Australia and NZ at Patagonia, announced the company’s entry into the food market in Australia with its ‘Patagonia Provisions’ brand. The debut line, available now…
MEET AUSTRALIA’S #THISFIRST HIRE AT VOLCOM
ASB MAGAZINE: Volcom admit they weren’t quite sure what the reaction would be when the company launched their #thisfirst campaign and asked influencers, “What’s your ‘this’?” Volcom were flooded with…
PATAGONIA (AUST & NZ) LAUNCHES PATAGONIA PROVISIONS
ASB MAGAZINE: Dane O’Shanassy Country Director for Aust and NZ at Patagonia announced that the company will launch into the food market in Australia with its ‘Patagonia Provisions’ brand. The…
VONZIPPER ADDS FORMER SPY EXEC MICHAEL MARCKX AS GLOBAL GM
ASB MAGAZINE Creative branding executive, Michael Marckx, has joined VonZipper (VZ), as Global General Manager – his appointment underscoring a recommitment to the brands style and performance projected through the…
LEX PEDERSON ON NEW ECOMMERCE CONSULTANCY
ASB MAGAZINE: As announced last week, PeriscoPe has announced their launch as a specialist eCommerce consultancy and marketing-partner-for-hire, officially launching today. Founded by SurfStitch co-founder Lex Pedersen, newly-departed SurfStitch Global…
FORMER BILLABONG DUO TAKE ON SAXX’S
ASB MAGAZINE: SAXX’s expansion in Australia is set to continue with the recent signing of two new agencies headed up by surf industry veterans, Zoe Caswell and Nathan Edwards.…
WILD THINGS GALLERY EXPANDS TO BYRON BAY
ASB MAGAZINE: Sydney based collective Wild Things has opened a new retail showroom in the Byron Industrial Estate. Since launching 5 years ago, Wild Things Gallery and distribution has grown…
BILLABONG ANNOUNCES OMNI-CHANNEL PARTNERS
ASB MAGAZINE: Billabong announced last month that it had decided to ditch its deal with NetSuite following technical implementation issues. Instead, the company has broken up the core components of its omni-channel…
SURFSTITCH SELLS BACK-STAB
ASB MAGAZINE: SurfStitch has sold Rollingyouth, the owner of Stab Magazine, back to its co-founders for a nominal sum after buying the media group for approximately $6 million during an…