ASB MAGAZINE: Ozmosis has launched a new campaign that invites customers to pay, not with cash or credit cards but with scars, scrapes and bruises. Customers will be able to go into any of Ozmosis’ fifty-five stores and show a scar, scrape or bruise to a staff member or upload a photo to social media with #PayWithPain to receive exclusive deals.

The campaign will run across a variety of surf and skate focused media and in and around skate parks and shopping malls. It also includes an influencer outreach and partnership with Stab.

“More than a promotion, the campaign is a philosophy about life. That in pursuing our passions we get knocked down but those failures make us better,” said campaign manager Gary McCreadie.