ASB MAGAZINE: OTIS Eyewear has just launched a brand new fashion collection with West Australian surf gypsy, adventurer, and model Imogen Caldwell. Made up of three separate designs, they mix fashion and practicality for sunglasses that can take you from the Australian Outback to a European summer.
“I don’t leave the house without my sunglasses,” says Imogen Caldwell about the collection. “These frames are my take on a modern girl’s necessity. They represent my unpredictable life – a life full of adventure and uncertainty. Being able to work alongside the people who make OTIS what it is was an absolute honour.”
“Imogen was just dynamite to work with,” continues head designer at OTIS, Lucy Martino. “She’s the perfect combination of super passionate but easy-going. Imogen was closely involved from the beginning, workshopping frame shapes, colours, styles, fits, packaging, right down to logos. Basically the whole suite of design.”
The OTIS x Imogen Caldwell collection features three new frames – the Vixen, Oska and Scarlett. Vixen is a classic Cat Eye with a modern twist for those who like a bit of fire in their life. Scarlett is a feminine piece that brings out the girl within and takes any outfit to the next level. Oska is a bold all-rounder that fits multiple face shapes, with a unisex look that will have boyfriends stealing them for themselves. Each style in the OTIS x Imogen Caldwell Collection comes with OTIS’s sustainably made, scratch-resistant mineral glass lenses that are endlessly recyclable and optically correct. There’s also signature accents like gold hardware detailing, monogrammed embossing, and an Imogen sign off on the inner temple. Every piece even comes with an exclusive Imogen Collection vegan leather sunglasses case, packaged in a recycled kraft card box.
Available now online and at select OTIS retailers. For more information, check out OTISEYEWEAR.com
About OTIS Eyewear
Founded in 2000, OTIS Eyewear originated from the rugged and surf- rich West Australian coast. We’re on a quest to transcend the boundaries between style, durability, sustainability & technical excellence. We only use eco-friendly mineral glass lenses in 100% of our eyewear. Why? There’s no lens material on earth that compares. With operations in Australia, California, New Zealand, Indonesia and across the UK, OTIS is expanding globally and will continue to innovate as a market leading mineral glass eyewear brand.
Join us on our journey and see life through a different lens.
via press release
