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ASB MAGAZINE: Emarsys, the largest independent marketing platform company in the world, announces that La Jolla Group, a leading global active-lifestyle apparel company, plans to personalise and enhance its overall customer lifecycle management using the Emarsys artificial intelligence (AI) optimised platform. Gaining access to Emarsys advanced data segmentation and analytics capabilities, La Jolla Group plans to become customer-centric through unifying customer experience across email, web and social channels for flagship brands, such as O’Neill.


O’Neill’s youth lifestyle products are distributed in 86 countries across the world along with La Jolla’s other brands, such as Spiritual Gangster and Hang Ten. With customers visiting more than 3,000 retailer locations worldwide, La Jolla Group wanted to deepen customer engagement by customising its communications across digital channels, and increase post-purchase conversions and improve lifetime revenues by integrating personalisation and automation into marketing campaigns.


The pioneering global active-lifestyle company is leveraging a range of Emarsys solutions to revamp its marketing strategy, including Web Extend that collects comprehensive customer intelligence from its website to deepen personalisation across email and web, and also social channels through CRM Ads. La Jolla Group has also advanced the use of AI by deploying Emarsys Product Recommendations to personalise shopping experiences for customers.


“Personalisation is becoming increasingly critical to better serve our active lifestyle customers who seek it at every point during the purchasing lifecycle,” said Nathan Liu, Vice President of E-Commerce and Digital at La Jolla Group.


“By embedding AI into our marketing strategy, Emarsys is helping us automate and deliver cross-channel personalisation to both new and existing customers. This partnership and investment will ensure we build longer and better relationships with our customers while effectively meeting their active wear needs.”


“Businesses in the retail space need to take advantage of the digital disruption that lies at their doorstep,” said Sean Brady, President of Americas at Emarsys. “At an early stage, La Jolla Group identified that they can achieve business gains by investing in personalisation, and unite the online and offline experience for customers. We at Emarsys are excited to support their vision to strengthen customer engagement using our innovative technology and capabilities to improve personalisation, automation and omni-channel marketing orchestration.”


Emarsys manages over 350 million daily interactions while analysing 3.2 billion consumer records and 2.5 million purchase events, integrating customer intelligence, personalisation, predictive recommendations and omni-channel marketing at scale, across all devices and social channels into a single cloud-based marketing platform.


About La Jolla Group

La Jolla Group (LJG) is the world’s premier active-lifestyle apparel company. With a strong operational backbone, and a portfolio of apparel brands both domestically and globally for some of the most iconic names in active/outdoor lifestyle, (including O’Neill, Spiritual Gangster and Hang Ten), LJG applies its industry-dominating core competencies in finance, production, design, marketing, sales and distribution to refine its diversified roster of business activities for the 21st century.


About Emarsys
Emarsys is the largest independent marketing platform company in the world. The company provides actionable intelligence to enterprises targeting their consumers, combining machine learning and data science with true personalisation and multichannel delivery to reach consumers most effectively, maximising engagement and results. With more than 800 employees in 15 global office locations, Emarsys serves more than 2,200 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping consumers increase revenue and ROI. To learn more about Emarsys go to: