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May 2020 Digital Edition #92



Rip Curl’s Amy Stewart has been promoted to the position of ANZ eCommerce Manager at the Rip Curl Group. Prior to that, Stewart has held the positions of eCommerce Manager for Rip Curl Australia and Social Media & Content Manager for the past six years. Stewart was  a former Rip Curl team rider, Rip Curl Pro trials winner and competed at Bells. She’s also a 6 X Victorian State Champ and Pro Junior Title winner.



Boardriders has sold its Burleigh Heads Headquarters, with the sales and purchase contract recently inked between Singapore based Aims Apac Reit (AA Reit) and Boardriders subsidiaryGSM Rocket Australia to buy the freehold industrial facility on the Gold Coast for a reported $38.46 million.

In November, Boardriders announced its intention to sell the company’s Burleigh Heads base with the focus to free up capital to reinvest in its business.Further, Boardriders said it would maintainits occupation of the site under a twelve-year lease. The sale price was below market expectations for the former Billabong HQ in Burleigh Heads which market sources expected the price range for the property between the $45 to $50-million price bracket.

The deal amount was arrived at after considering an independent valuation by CBRE Valuations, which put the property at A$38.46 million. After including stamp duty payable and other transaction costs, the total estimated cost of the acquisition is about A$41.5 million.

The property will be leased to GSM Operations for twelve years on a triple net lease basis, which is a lease structure where the master tenant is responsible for outgoings of the property, including repair and maintenance costs, insurance, and taxes, among other things.

According to press reports, the first-year rental from the property is A$3 million, and will increase by 3 per cent a year, with a rent review at midterm of the lease. Under the contract, the GSM Operations also has an option to renew the lease for another five years.

The development, which sits on a land area of 33,300 sq. m, with a total net lettable area of 14,833 sq. m, comprises a warehouse and office facility, as well as a two-storey retail building.

Source: The Strait Times.




Surf retail icon Speakys has traded for the last time at its original Little Malop St location and has moved to a new location in Market Square. Speakys, which celebrates its 50thyear this year has relocated into Geelong’s inner-city Market Square shopping centre after 43 years trading from its Little Malop St premises. Owner Nathan Lyons said the reputation of the mall had finally “got the better of us”.

ASBMAG congratulates Speakys on fifty fantastic years and to the bright future ahead at Market Square. More on this next issue.




Sydney (AUS) based Aroona Group, one of Australia’s largest suppliers of Surf, SUP and Kite products will move office and warehouse operations to the one location in Brookvale. The move means Aroona will shift from their existing 3PL provider (Third Party Logistics, which was based in Western Sydney) and manage all operations and logistics in-house.



“While we did have a great 3PL partner, we want to offer our customers a faster, more personal service in processing and delivering our products to the market,” said Managing Director, Mitch Ashton.



“With the increase to our diverse surfboard brand portfolio, which now includes; NSP Surf/ SUP/Foil, Surftech (Lopez, Walden, Takayama, Munoz, August, DMS, Haydenshapes, Sharpeye, Bark), Maui Fin Co (Hydrofoils, Surf and Windsurf Fins and Accessories) and Nuu Surfboards, we hope that combining and relocating our warehouse /office to Brookvale, we will be offering a faster, more efficient service to our Dealers.”

Effective Monday 24th June 2019 Aroona Group will located at;


Aroona Group

Warehouse 7B Green Street

Brookvale NSW



Contacts remain the same





Former SurfStitch Managing Director, Justin Hillberg has transitioned to a new role as Group Operations Director at (SurfStitch parent co) Alceon Retail Group. SurfStitch recently brought in a new MD to run the business announcing former South African, Jevon Le Roux to the role of Managing Director. Le Roux recently formulated and directed the strategic transformation of Gloria Jeans and previously launched Hurley, in South Africa and was General Manager, Sales and Marketing at Billabong South Africa.


In Brief

  • Thomas Wright has been promoted to the position of Brand Coordinator at Dragon Alliance
  • Have you got a new employee or a person you’d like acknowledged here? Why not send us an email and we’ll welcome them in ASBMAG.