ASB MAGAZINE: Today, the World Surf League (WSL) announces a global partnership with industry leader Oakley®. As a longtime supporter of surfing and leading brand for eyewear for surfers across the globe, Oakley will now officially take its place at the sport’s pinnacle of competition. Having previously sponsored a number of WSL events, this partnership will also support the global surfing community as the official eyewear of the WSL.
The partnership will see Oakley outfit the WSL broadcast team and staff throughout the 2021 Championship Tour, providing them with sunglasses and personal protective equipment (PPE), including Clear Collection eyewear and masks, to further extend its dedication to providing professional and everyday athletes around the world with solutions to support their performance passions and day-to-day activities.
Oakley has been a pioneer within the surf community for decades, outfitting athletes in innovative eyewear, with a focus on performance, inspired by disruptive design. By partnering with the WSL, the brand is poised to take a momentous next step in sharing its passion for sport with athletes and fans from around the world. As the WSL’s official PPE parter, Oakley is also an important part of the WSL’s robust and thorough COVID-19 health and safety plans for each event on the Championship Tour.
A number of high-caliber surfers from Team Oakley are poised to compete in 2021 on both the men’s and women’s tours, including Italo Ferreira, Julian Wilson, Jordy Smith, Griffin Colapinto, Macy Callaghan, and Sage Erickson. They will join many others vying for a title when the 2021 World Championship Tour recommences for the four-event Australian leg, kicking off in Newcastle, Australia on April 1st. The 2021 CT will also host The WSL Finals, the first one-day showdown to decide the World Champions, in Lower Trestles, California.
“Surfing has always been an integral part of our brand’s DNA,” said Caio Amato, Oakley Global Brand Director. “Teaming up with The World Surf League is an honor for us, particularly with so many members of Team Oakley in the world championship. This is an incredible opportunity to give back to the surf community and partner with them to shape the future of Surf. We look forward to working together with the WSL in the coming months to make the 2021 Championship Tour an astounding success.”
“We are excited to welcome Oakley onboard for the 2021 Championship Tour season as our official eyewear and PPE partner,” said Cherie Cohen, WSL Chief Revenue Officer. “Together we will keep our staff safe with the appropriate PPE and eyewear, create more content for fans, and continue to support the world’s best athletes. There is no doubt, Oakley belongs on The Championship Tour.”
VIA PRESS RELEASE